Skip to main content
CompareTiers
CRM

Affinity vs Capsule CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Capsule CRM. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Capsule CRM starts at $18/mo. Compare all 8 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Affinity freeTry Capsule CRM freePrice updated 10d agoPrice updated 10d ago
Best Value

Affinity - Affinity for investment professionals; Capsule for teams that need a simple, affordable relationship CRM.

Affinity vs Capsule CRM: Quick Pricing Facts

FeatureAffinityCapsule CRM
Starting PriceCustom pricing$18/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Affinity and Capsule CRM are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 48 features compared, so the best choice comes down to which features match your needs.

Capsule CRM stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Capsule CRM
Capsule CRM
Try free
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Start with Essential
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones
  • Custom Task CategoriesUpgrade to go beyond standard categories by setting custom task types that fit your specific workflows.
  • Advanced Mail ConnectionUse your Gmail or Outlook account to send emails now. Upgrade to connect professional mail servers for advanced business needs.
Start with Free
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
Start with Scale
Starter
$18/monthCheapest
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities, Tasks, and Activites
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
  • Custom Activity Types
Start with Starter
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
Start with Advanced
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
  • AI Meeting PrepGet a focused brief for every meeting in one click—surfacing notes, history, risks and opportunities so you can walk into any call prepared.Beta
Start with GrowthEnhanced AI Tools
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
Start with Enterprise
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Affinity freeTry Capsule CRM freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans
Our Pick

Affinity

Affinity for investment professionals; Capsule for teams that need a simple, affordable relationship CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity free

Which Should You Choose?

Choose Affinity if:

  • •You manage relationship-based dealflow and need automatic interaction tracking
  • •Your work requires relationship intelligence and network mapping
  • •Affinity's specialized features are essential for investment and partnership workflows

Choose Capsule CRM if:

  • •You want a simple, clean relationship management CRM at accessible pricing
  • •Capsule at $18/user/month covers basic pipeline and contact management well
  • •Your team needs CRM without investment-specific complexity

Affinity is specialized for investment professionals. Capsule is a simple, general-purpose relationship CRM. These serve different markets. For investment work, Affinity is essential. For general relationship and pipeline management, Capsule is simpler and more affordable.

ShareShare

Frequently Asked Questions: Affinity vs Capsule CRM

How many pricing plans does Affinity have vs Capsule CRM?
Affinity offers 4 pricing plans, while Capsule CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Capsule CRM offer a free plan?
Capsule CRM offers a free plan, while Affinity does not. If budget is a concern, Capsule CRM lets you get started at no cost.
Can I save money by paying annually for Affinity or Capsule CRM?
Both Affinity and Capsule CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
Does Affinity or Capsule CRM offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Capsule CRM lists all its pricing publicly.
How do Affinity and Capsule CRM compare for CRM?
Both Affinity and Capsule CRM are CRM tools. Affinity offers 4 plans starting at Custom pricing, while Capsule CRM offers 4 plans starting at $18/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Capsule CRM Official Pricing- Vendor pricing page

Related Articles

Best CRM Software for Agencies (2026)

Compare crm software pricing for agencies: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 10-50 people.

Best CRM Software for Enterprise (2026)

Compare crm software pricing for enterprise: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 100+ people.

Best CRM Software for Small Teams (2026)

Compare crm software pricing for small teams: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 2-10 people.

Track Price Changes

Get notified when pricing changes for these tools.

See all Affinity alternativesSee all Capsule CRM alternativesCRMCompare more tools