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Affinity vs Capsule CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Capsule CRM. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Capsule CRM starts at $18/mo. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Affinity freeTry Capsule CRM free

Affinity vs Capsule CRM: Quick Pricing Facts

FeatureAffinityCapsule CRM
Starting PriceCustom pricing$18/mo
Number of Plans45
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Affinity and Capsule CRM are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 9 pricing plans with 58 features compared, so the best choice comes down to which features match your needs.

Capsule CRM stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try it free
Capsule CRM
Capsule CRM
Try it free
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Basic deal pipeline management
  • 40+ sources of data enrichment
Start with Essential
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Start with Free
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
  • Deal velocity and conversion analytics
  • Mobile access to relationship insights
Start with Scale
Starter
$18/monthCheapest
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities won or created
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
Start with Starter
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence
  • Scaled email communication and tracking
  • AI-powered alternative data research capabilities
  • Premium company and people data enrichment
Start with Advanced
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with GrowthEnhanced AI Tools
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO authentication
  • Granular data access controls
  • Custom data governance frameworks
  • Full API access for tech stack integration
Start with Enterprise
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools
Tier 5
—
Enhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business Enrichment AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries Get an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with Enhanced AI Tools

Swipe to compare plans →

Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans
Our Pick

Capsule CRM

Capsule CRM offers a free plan, offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Capsule CRM

Try Capsule CRM free

Which Should You Choose?

Choose Affinity if:

  • •Your team needs custom enterprise pricing—Affinity offers negotiated terms for large deployments
  • •You prioritize Affinity's user experience and interface over price (both tools are similarly priced)
  • •You want Affinity's approach to incremental feature unlocking across its 4 pricing tiers

Choose Capsule CRM if:

  • •You need a free plan with 250 Contacts, 5 custom fields—Capsule CRM offers no-cost access with no credit card required
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Capsule CRM offers 18 additional features across its plans

Capsule CRM offers a free plan [1], eliminating the cost barrier for evaluation, while Affinity requires paid subscription from the start. This gives Capsule CRM a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Capsule CRM's free tier, upgrading to a paid plan at approximately $36/mo provides substantial additional functionality. Compare this pricing path against Affinity's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Capsule CRM's 5 tiers provide flexibility at different budgets, while Affinity's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Capsule CRM is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Affinity vs Capsule CRM

How many pricing plans does Affinity have vs Capsule CRM?
Affinity offers 4 pricing plans, while Capsule CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Capsule CRM offer a free plan?
Capsule CRM offers a free plan, while Affinity does not. If budget is a concern, Capsule CRM lets you get started at no cost.
Can I save money by paying annually for Affinity or Capsule CRM?
Both Affinity and Capsule CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence, Scaled email communication and tracking.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
Does Affinity or Capsule CRM offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Capsule CRM lists all its pricing publicly.
How do Affinity and Capsule CRM compare for CRM?
Both Affinity and Capsule CRM are CRM tools. Affinity offers 4 plans starting at Custom pricing, while Capsule CRM offers 5 plans starting at $18/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Affinity Official Pricing— Vendor pricing page
  2. Capsule CRM Official Pricing— Vendor pricing page

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