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Affinity vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and HubSpot CRM starts at $800/mo. Compare all 6 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Affinity freeTry HubSpot CRM freePrice updated 3d agoPrice updated today
Best Value

HubSpot CRM - HubSpot wins for most businesses; Affinity wins specifically for investment professionals.

Affinity vs HubSpot CRM: Quick Pricing Facts

FeatureAffinityHubSpot CRM
Starting PriceCustom pricing$800/mo
Number of Plans42
Free TierNoYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

Affinity and HubSpot CRM are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 6 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.

HubSpot CRM stands out with a free plan for getting started. Affinity uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
HubSpot CRM
HubSpot CRM
Try free
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Free
$0/monthCheapest
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
Professional
$800/monthCheapest
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
-
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
-

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot wins for most businesses; Affinity wins specifically for investment professionals.

Based on pricing data only. Review the full comparison below for your specific needs.

Try HubSpot CRM freeFree plan available

Which Should You Choose?

Choose Affinity if:

  • You manage relationship-based dealflow with automatic interaction tracking
  • Your work involves VC, PE, or investment banking where warm networks matter
  • Affinity's relationship intelligence and network visualization are purpose-built for your use case

Choose HubSpot CRM if:

  • You want a free CRM with a wide ecosystem covering sales, marketing, and support
  • HubSpot's free CRM is genuinely strong and scales into advanced features
  • You want the best free CRM that grows with your business

Affinity is a premium relationship intelligence CRM for investment professionals. HubSpot is the most popular CRM for SMBs with a strong free tier. For investment professionals, Affinity's relationship mapping is irreplaceable. For most other businesses, HubSpot's ecosystem and free plan are more broadly valuable.

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Frequently Asked Questions: Affinity vs HubSpot CRM

How many pricing plans does Affinity have vs HubSpot CRM?
Affinity offers 4 pricing plans, while HubSpot CRM offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or HubSpot CRM offer a free plan?
HubSpot CRM offers a free plan, while Affinity does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for Affinity or HubSpot CRM?
Both Affinity and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
Does Affinity or HubSpot CRM offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.
What pricing models do Affinity and HubSpot CRM use?
Affinity uses a per-seat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.
How do Affinity and HubSpot CRM compare for CRM?
Both Affinity and HubSpot CRM are CRM tools. Affinity offers 4 plans starting at Custom pricing, while HubSpot CRM offers 2 plans starting at $800/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. HubSpot CRM Official Pricing- Vendor pricing page

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