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Affinity vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and HubSpot CRM starts at $9/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Affinity vs HubSpot CRM: Quick Pricing Facts

FeatureAffinityHubSpot CRM
Starting PriceCustom pricing$9/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

Affinity and HubSpot CRM are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 52 features compared, so the best choice comes down to which features match your needs.

HubSpot CRM stands out with a free plan for getting started. Affinity uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try it free
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Basic deal pipeline management
  • 40+ sources of data enrichment
Start with Essential
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
  • Deal velocity and conversion analytics
  • Mobile access to relationship insights
Start with Scale
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence
  • Scaled email communication and tracking
  • AI-powered alternative data research capabilities
  • Premium company and people data enrichment
Start with Advanced
ProfessionalPopular
$792/monthCheapest
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO authentication
  • Granular data access controls
  • Custom data governance frameworks
  • Full API access for tech stack integration
Start with Enterprise
Enterprise
$3300/monthCheapest
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose Affinity if:

  • •Your team needs custom enterprise pricing—Affinity offers negotiated terms for large deployments
  • •You prioritize Affinity's user experience and interface over price (both tools are similarly priced)
  • •You prefer Affinity's per-seat model with its 4-tier structure

Choose HubSpot CRM if:

  • •You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
  • •You want more features built-in—HubSpot CRM offers 12 additional features across its plans
  • •You prioritize HubSpot CRM's user experience and interface over price (both tools are similarly priced)

HubSpot CRM offers a free plan [1], eliminating the cost barrier for evaluation, while Affinity requires paid subscription from the start. This gives HubSpot CRM a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow HubSpot CRM's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Affinity's tiering starting at Custom pricing to assess total cost of ownership over 12 months. HubSpot CRM's 4 tiers provide flexibility at different budgets, while Affinity's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, HubSpot CRM is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Affinity vs HubSpot CRM

How many pricing plans does Affinity have vs HubSpot CRM?
Affinity offers 4 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or HubSpot CRM offer a free plan?
HubSpot CRM offers a free plan, while Affinity does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for Affinity or HubSpot CRM?
Both Affinity and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence, Scaled email communication and tracking.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
Does Affinity or HubSpot CRM offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.
What pricing models do Affinity and HubSpot CRM use?
Affinity uses a per-seat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.

Sources

  1. Affinity Official Pricing— Vendor pricing page
  2. HubSpot CRM Official Pricing— Vendor pricing page

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