Affinity vs Lusha: Pricing Comparison 2026
Side-by-side pricing comparison of Affinity and Lusha. See all plans, features, and costs at a glance.
Bottom line: Affinity starts at Custom pricing and Lusha starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: July 6, 2026
Affinity vs Lusha: Quick Pricing Facts
| Feature | Affinity | Lusha |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Affinity and Lusha are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.
Lusha stands out with a free plan for getting started. Affinity uses per-seat pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Affinity Try free |  Lusha Try free |
|---|---|---|
| Tier 1 | Essential $167 / year Includes
| Key features include:Popular $0/monthCheapest Includes
|
| Tier 2 | Scale $192 / year Includes
| Everything in Free, plus:Popular $0/monthCheapest Includes
|
| Tier 3 | AdvancedPopular $225 / year Includes
| Everything in Starter, plus:Popular Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Everything in Premium, plus:Popular Custom pricing Includes
|
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Ready to get started? Try either tool free — no credit card required.
Which Should You Choose?
Choose Affinity if:
- •You manage relationship-based dealflow and need automatic interaction tracking
- •Your work is in investment, VC, or PE where relationship intelligence drives deals
- •Affinity's network visualization and deal pipeline are purpose-built for investment workflows
Choose Lusha if:
- •You need verified B2B contact data with email addresses and phone numbers for outbound
- •Your sales team prospecting requires accurate direct-dial numbers at $99/user/month
- •Lusha's Chrome extension and integrations fit sales reps doing cold outbound
Affinity and Lusha solve different problems. Affinity manages existing relationships and tracks dealflow for investment professionals. Lusha provides contact data enrichment for sales teams doing outbound prospecting. If you need data on new contacts, Lusha wins. If you need to manage and track ongoing relationships, Affinity wins. These tools can complement each other but rarely replace each other.
Frequently Asked Questions: Affinity vs Lusha
How many pricing plans does Affinity have vs Lusha?
Does Affinity or Lusha offer a free plan?
Can I save money by paying annually for Affinity or Lusha?
What is the most popular Affinity plan?
What is the most popular Lusha plan?
Does Affinity or Lusha offer custom enterprise pricing?
What pricing models do Affinity and Lusha use?
Sources
- Affinity Official Pricing- Vendor pricing page
- Lusha Official Pricing- Vendor pricing page
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