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Affinity vs Lusha: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Lusha. See all plans, features, and costs at a glance.

Bottom line: Lusha starts at $25/mo, making it $1975/mo cheaper than Affinity ($2000/mo). Lusha offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Affinity freeTry Lusha freePrice updated 4d agoPrice updated 4d ago

Affinity vs Lusha: Quick Pricing Facts

FeatureAffinityLusha
Starting Price$2000/mo$25/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Lusha is the more affordable option, starting at $25/mo compared to Affinity's $2000/mo. Both are CRM tools with 8 combined pricing plans and 43 features compared. At comparable tiers, the monthly price difference is $2000.

Lusha stands out with a free plan for getting started. Affinity uses per-seat pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Lusha
Tier 1
EssentialPopular
$2000/month
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Start with Essential
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Tier 2
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
Start with Scale
Everything in Free, plus:Popular
$25/monthCheapest
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Tier 3
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Start with Advanced
Everything in Starter, plus:Popular
$30/monthCheapest
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Webhooks
Start with Everything in Starter, plus:
Tier 4
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
Start with Enterprise
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Lusha

B2B contact and company data enrichment platform

View all Lusha plans

Which Should You Choose?

Choose Affinity if:

  • •You manage relationship-based dealflow and need automatic interaction tracking
  • •Your work is in investment, VC, or PE where relationship intelligence drives deals
  • •Affinity's network visualization and deal pipeline are purpose-built for investment workflows

Choose Lusha if:

  • •You need verified B2B contact data with email addresses and phone numbers for outbound
  • •Your sales team prospecting requires accurate direct-dial numbers at $99/user/month
  • •Lusha's Chrome extension and integrations fit sales reps doing cold outbound

Affinity and Lusha solve different problems. Affinity manages existing relationships and tracks dealflow for investment professionals. Lusha provides contact data enrichment for sales teams doing outbound prospecting. If you need data on new contacts, Lusha wins. If you need to manage and track ongoing relationships, Affinity wins. These tools can complement each other but rarely replace each other.

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Frequently Asked Questions: Affinity vs Lusha

Which is cheaper, Affinity or Lusha?
As of August 2026, Lusha starts at a lower price point. Affinity starts at $2000/mo while Lusha starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Affinity have vs Lusha?
Affinity offers 4 pricing plans, while Lusha offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Lusha offer a free plan?
Lusha offers a free plan, while Affinity does not. If budget is a concern, Lusha lets you get started at no cost.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
Does Affinity or Lusha offer custom enterprise pricing?
Yes, both Affinity and Lusha offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Affinity and Lusha use?
Affinity uses a per-seat pricing model, while Lusha uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Lusha Official Pricing- Vendor pricing page

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