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Affinity vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $7/mo, making it $1993/mo cheaper than Affinity ($2000/mo). Zoho CRM offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Affinity freeTry Zoho CRM freeAffiliatePrice updated 4d agoPrice updated 4d ago
Best Value

Zoho CRM - Zoho CRM's comprehensive features, transparent pricing, and broad ecosystem make it the better value for most sales teams.

Affinity vs Zoho CRM: Quick Pricing Facts

FeatureAffinityZoho CRM
Starting Price$2000/mo$7/mo
Number of Plans45
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $7/mo compared to Affinity's $2000/mo. Both are CRM tools with 9 combined pricing plans and 75 features compared. At comparable tiers, the monthly price difference is $1977.

Zoho CRM stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
EssentialPopular
$2000/month
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Start with Essential
Free
$0/monthCheapest
Includes
  • Contact management
  • Follow-up reminders
  • Workflow automation
  • Custom email templates
  • Tasks, meetings & calls
  • Data import and export
  • Standard reports
  • APIs
  • Mobile apps
Start with Free
Tier 2
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
Start with Scale
Standard
$14/monthCheapest
Includes
  • Email integration & mass emails
  • Built-in calling
  • Multiple sales pipelines
  • Calendar integration
  • Data capture via forms
  • Sales forecasting
  • Data enrichment
  • Custom modules
  • HIPAA compliance
  • Gmail and Outlook integration
  • Slack, Zoom, Teams integration
Start with Standard
Tier 3
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Start with Advanced
ProfessionalPopular
$23/monthCheapest
Includes
  • AI agents
  • Process management
  • Inventory management
  • Predictive intelligence
  • Unlimited reports
  • Configure, Price, Quote (CPQ)
  • Custom portals
  • Customer journeys
  • Web-to-case forms
  • Customer portals
  • Google Ads integration
Start with Professional
Tier 4
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
Start with Enterprise
Enterprise
$40/monthCheapest
Includes
  • Multi-team management
  • Reporting hierarchy
  • Custom buttons and functions
  • Extended field types
  • Sequential data collection
  • Approval process
  • Account Based Marketing
  • Developer sandbox
  • Field-level encryption
  • Extended AI capabilities
  • QuickBooks integration
Start with Enterprise
Tier 5
-
Bigin Express
$7/monthCheapest
Includes
  • Sales pipeline
  • Email integration
  • Built-in calling
  • Calendar integration
  • Appointment scheduling
  • Social Ads integration
  • Payment collection
  • Custom fields
  • Tags
  • QuickBooks integration
Start with Bigin Express

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM's comprehensive features, transparent pricing, and broad ecosystem make it the better value for most sales teams.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Zoho CRM freeFree plan available

Which Should You Choose?

Choose Affinity if:

  • •Automatic relationship capture and network intelligence are worth paying a premium for
  • •You work in investment, PE, or high-touch B2B where your contact graph drives revenue
  • •Manual CRM data entry is a persistent problem your team can't solve with process alone

Choose Zoho CRM if:

  • •You need a full-featured CRM with marketing automation, territory management, and analytics
  • •Zoho CRM starts at $14/user/month and scales to enterprise with a massive feature set
  • •Your business uses other Zoho products and benefits from the integrated Zoho One ecosystem

Zoho CRM is one of the most feature-rich SMB CRMs available. It starts at $14/user/month and offers everything from AI sales predictions (Zia) to territory management, CPQ, and deep integration with Zoho's 50+ product suite. Affinity is a specialized relationship intelligence platform built for investment and deal-driven professionals. Zoho CRM wins on breadth - it covers the full sales and marketing lifecycle at a competitive price. Affinity wins for the specific niche where automatic relationship capture and network mapping are the primary value drivers. For most businesses, Zoho's comprehensive platform offers better return on investment.

Try Zoho CRM freeFree plan available
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Frequently Asked Questions: Affinity vs Zoho CRM

Which is cheaper, Affinity or Zoho CRM?
As of August 2026, Zoho CRM starts at a lower price point. Affinity starts at $2000/mo while Zoho CRM starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Affinity have vs Zoho CRM?
Affinity offers 4 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Zoho CRM offer a free plan?
Zoho CRM offers a free plan, while Affinity does not. If budget is a concern, Zoho CRM lets you get started at no cost.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
What is the most popular Zoho CRM plan?
The Professional plan is Zoho CRM's most popular tier, priced at $23/mo. Key features include AI agents, Process management, Inventory management.
Does Affinity or Zoho CRM offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Zoho CRM lists all its pricing publicly.
How do Affinity and Zoho CRM compare for CRM?
Both Affinity and Zoho CRM are CRM tools. Affinity offers 4 plans starting at $2000/mo, while Zoho CRM offers 5 plans starting at $7/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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