Apollo.io vs Highrise: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Highrise. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo and Highrise starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: July 2, 2026
Apollo.io vs Highrise: Quick Pricing Facts
| Feature | Apollo.io | Highrise |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | flat |
| Annual Discount | N/A | N/A |
Apollo.io and Highrise are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 5 pricing plans with 3 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started. Apollo.io uses per-seat pricing while Highrise uses flat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
Ready to get started? Try either tool free — no credit card required.
Which Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from a large contact database is your primary sales motion
- •Email sequences and contact enrichment at scale are central to how you build pipeline
- •You need intent data and technographic filters to target the right prospects
Choose Highrise if:
- •You want a simple contact and deal tracking tool without outbound prospecting complexity
- •Highrise focuses on basic CRM for small teams that don't need a contact database
- •Your team values simplicity and doesn't need cold outreach automation
Highrise is a simple CRM from 37signals for basic contact and deal management. Apollo is a sales intelligence platform for outbound teams. These tools barely overlap. Highrise wins for small teams that need a clean, simple CRM for managing existing relationships. Apollo wins for outbound teams that need to find and sequence cold prospects. If your pipeline comes from relationships and referrals, Highrise is sufficient. If you need to build pipeline from scratch through cold outreach, Apollo is necessary.
Frequently Asked Questions: Apollo.io vs Highrise
How many pricing plans does Apollo.io have vs Highrise?
Does Apollo.io or Highrise offer a free plan?
Does Apollo.io or Highrise offer custom enterprise pricing?
What pricing models do Apollo.io and Highrise use?
How do Apollo.io and Highrise compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Highrise Official Pricing- Vendor pricing page
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