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ActiveCampaign vs Highrise: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Highrise. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Highrise starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Highrise freePrice updated 12d agoUpdated this month
Best Value

ActiveCampaign - ActiveCampaign wins for any team that needs marketing automation; Highrise wins only for teams that need the simplest possible contact manager.

ActiveCampaign vs Highrise: Quick Pricing Facts

FeatureActiveCampaignHighrise
Starting Price$15/moCustom pricing
Number of Plans71
Free TierNoNo
Pricing Modelusage-basedflat
Annual DiscountN/AN/A

ActiveCampaign and Highrise are both priced at $15/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 113 features compared, so the best choice comes down to which features match your needs.

ActiveCampaign uses usage-based pricing while Highrise uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Highrise
Highrise
Try free
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Legacy
Custom pricing
Includes
  • CRM tool
  • Closed to new signups since 2018
  • Existing users only
Start with Legacy
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
-
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Highrise

Simple contact management and CRM by Basecamp creators

View all Highrise plans
Our Pick

ActiveCampaign

ActiveCampaign wins for any team that needs marketing automation; Highrise wins only for teams that need the simplest possible contact manager.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation with email campaigns and complex automation workflows
  • •Your team runs automated nurture sequences alongside pipeline management
  • •ActiveCampaign's feature set is far more comprehensive than Highrise

Choose Highrise if:

  • •You want a simple, minimal contact management tool without CRM complexity
  • •Your team needs basic contact tracking and notes without sales pipeline features
  • •Highrise's simplicity and low cost work for small teams with basic CRM needs

ActiveCampaign is a full marketing automation platform. Highrise is a simple, minimal contact manager. Highrise has almost no marketing automation. ActiveCampaign is overkill if you just need basic contact management. For teams that need marketing automation, ActiveCampaign is the clear choice.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Highrise

How many pricing plans does ActiveCampaign have vs Highrise?
ActiveCampaign offers 7 pricing plans, while Highrise offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Highrise offer custom enterprise pricing?
Highrise offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Highrise use?
ActiveCampaign uses a usage-based pricing model, while Highrise uses flat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Highrise compare for CRM?
Both ActiveCampaign and Highrise are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Highrise offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Highrise Official Pricing- Vendor pricing page

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