Apollo.io vs Insightly: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Insightly. See all plans, features, and costs at a glance.
Bottom line: Insightly starts at $29/mo, making it $20/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: March 16, 2026
Apollo.io vs Insightly: Quick Pricing Facts
| Feature | Apollo.io | Insightly |
|---|---|---|
| Starting Price | $49/mo | $29/mo |
| Number of Plans | 4 | 2 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Insightly is the more affordable option, starting at $29/mo compared to Apollo.io's $49/mo. Both are CRM tools with 6 combined pricing plans and 0 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try it freeAffiliate |  Insightly Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Plus $29/month |
| Tier 2 | Basic $49/monthCheapest | AI Copilot $49/monthCheapest |
| Tier 3 | Professional $79/monthCheapest | — |
| Tier 4 | Organization $119/monthCheapest | — |
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Apollo.io
Apollo.io offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apollo.io
Try Apollo.io freeWhich Should You Choose?
Choose Apollo.io if:
- •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You need predictable billing — Apollo.io's per-seat model avoids surprise overages
Choose Insightly if:
- •You want lower per-user costs—Insightly starts at $29/mo, saving $20/mo compared to Apollo.io at $49/mo
- •You want Insightly's approach to incremental feature unlocking across its 2 pricing tiers
- •Insightly's focused feature set keeps your team in control without tool bloat
Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Insightly requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Insightly's tiering starting at $29/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Insightly's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Apollo.io
Try Apollo.io freeFrequently Asked Questions: Apollo.io vs Insightly
Which is cheaper, Apollo.io or Insightly?
How many pricing plans does Apollo.io have vs Insightly?
Does Apollo.io or Insightly offer a free plan?
How do Apollo.io and Insightly compare for CRM?
Sources
- Apollo.io Official Pricing— Vendor pricing page
- Insightly Official Pricing— Vendor pricing page
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