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ActiveCampaign vs Insightly: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Insightly. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $14/mo cheaper than Insightly ($29/mo). Neither offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try ActiveCampaign freeAffiliateTry Insightly freePrice updated 6d agoPrice updated 6d ago
Best Value

ActiveCampaign - ActiveCampaign wins for marketing automation; Insightly wins for teams that need CRM with integrated post-sale project management.

ActiveCampaign vs Insightly: Quick Pricing Facts

FeatureActiveCampaignInsightly
Starting Price$15/mo$29/mo
Number of Plans72
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Insightly's $29/mo. Both are CRM tools with 9 combined pricing plans and 110 features compared.

ActiveCampaign uses usage-based pricing while Insightly uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Insightly
Insightly
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Plus
$29/monthCheapest
Start with Plus
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
AI Copilot
$49/monthCheapest
Start with AI Copilot
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Insightly

CRM and project management platform for growing businesses

View all Insightly plans
Our Pick

ActiveCampaign

ActiveCampaign wins for marketing automation; Insightly wins for teams that need CRM with integrated post-sale project management.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need best-in-class marketing automation with complex email workflows
  • •Your team runs sophisticated automation sequences and lead scoring
  • •ActiveCampaign's automation depth is significantly better than Insightly's

Choose Insightly if:

  • •You need CRM with built-in project management for post-sale delivery
  • •Insightly handles the full customer journey from sales through project delivery
  • •Your team needs to track both deals and the projects that follow them in one tool

ActiveCampaign is a marketing automation platform. Insightly is a CRM with built-in project management for post-sale delivery. Insightly is unique in connecting sales CRM with project delivery. ActiveCampaign wins on marketing automation. Insightly wins for teams that need to manage both deals and projects in a single tool.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Insightly

Which is cheaper, ActiveCampaign or Insightly?
As of June 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Insightly starts at $29/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Insightly?
ActiveCampaign offers 7 pricing plans, while Insightly offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Insightly use?
ActiveCampaign uses a usage-based pricing model, while Insightly uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Insightly compare for CRM?
Both ActiveCampaign and Insightly are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Insightly offers 2 plans starting at $29/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Insightly Official Pricing- Vendor pricing page

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