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ActiveCampaign vs Insightly: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Insightly. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $14/mo cheaper than Insightly ($29/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Insightly free

ActiveCampaign vs Insightly: Quick Pricing Facts

FeatureActiveCampaignInsightly
Starting Price$15/mo$29/mo
Number of Plans72
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Insightly's $29/mo. Both are CRM tools with 9 combined pricing plans and 110 features compared.

ActiveCampaign uses usage-based pricing while Insightly uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Insightly
Insightly
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Plus
$29/monthCheapest
Start with Plus
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
AI Copilot
$49/monthCheapest
Start with AI Copilot
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
—
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
—
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Insightly

CRM and project management platform for growing businesses

View all Insightly plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $14/mo lower ($15/mo vs $29/mo), offers 7 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $14/mo compared to Insightly at $29/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 110 additional features across its plans

Choose Insightly if:

  • •You want Insightly's approach to incremental feature unlocking across its 2 pricing tiers
  • •You value Insightly's specific feature progression from free to advanced tier levels
  • •Insightly's approach to CRM reflects how modern teams actually use these tools

ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Insightly's $29/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $700/month. ActiveCampaign offers 7 pricing tiers compared to Insightly's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 0 for Insightly, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, ActiveCampaign offers the better cost-to-value ratio. Consider Insightly only if its unique capabilities directly address a gap ActiveCampaign cannot fill.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Insightly

Which is cheaper, ActiveCampaign or Insightly?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Insightly starts at $29/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Insightly?
ActiveCampaign offers 7 pricing plans, while Insightly offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Insightly use?
ActiveCampaign uses a usage-based pricing model, while Insightly uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Insightly compare for CRM?
Both ActiveCampaign and Insightly are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Insightly offers 2 plans starting at $29/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Insightly Official Pricing— Vendor pricing page

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