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Apollo.io vs Intercom: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Intercom. See all plans, features, and costs at a glance.

Bottom line: Intercom starts at $29/mo, making it $20/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 23, 2026

Data compiled by Arthur Jacquemin
Updated March 23, 2026
Try Apollo.io freeAffiliateTry Intercom free
Best Value

Apollo.io — Apollo.io offers a free plan, offers 4 tiers vs 3.

Apollo.io vs Intercom: Quick Pricing Facts

FeatureApollo.ioIntercom
Starting Price$49/mo$29/mo
Number of Plans43
Free TierYesNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Intercom is the more affordable option, starting at $29/mo compared to Apollo.io's $49/mo. Both are CRM tools with 7 combined pricing plans and 18 features compared.

Apollo.io stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
Intercom
Intercom
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Essential
$29/month
$2 / year
Includes
  • Fin AI Agent
  • Messenger
  • Shared Inbox and Ticketing system
  • Pre-built reports
  • Public Help Center
Start with Essential
Tier 2
Basic
$49/monthCheapest
Start with Basic
Advanced
$85/month
$7 / year
Includes
  • Fin AI Agent
  • Multiple team Inboxes
  • Workflows automation builder
  • Round robin assignment
  • Private and multilingual Help Center
  • Includes 20 free Lite seats
Start with Advanced
Tier 3
Professional
$79/monthCheapest
Start with Professional
Expert
$132/month
$11 / year
Includes
  • Fin AI Agent
  • Collaboration, security, and multibrand features
  • SSO & identity management
  • HIPAA support
  • Service level agreements (SLAs)
  • Multibrand Messenger / Help Center
  • Includes 50 free Lite seats
Start with Expert
Tier 4
Organization
$119/monthCheapest
Start with Organization
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Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Intercom

AI-powered customer messaging and support platform

View all Intercom plans

What Reviewers Say

Our Pick

Apollo.io

Apollo.io offers a free plan, offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Apollo.io

Try Apollo.io free

Which Should You Choose?

Choose Apollo.io if:

  • •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You need predictable billing — Apollo.io's per-seat model avoids surprise overages

Choose Intercom if:

  • •You want lower per-user costs—Intercom starts at $29/mo, saving $20/mo compared to Apollo.io at $49/mo
  • •You want more features built-in—Intercom offers 18 additional features across its plans
  • •You prefer Intercom's per-seat model with its 3-tier structure

Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Intercom requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Intercom's tiering starting at $29/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Intercom's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs Intercom

Which is cheaper, Apollo.io or Intercom?
As of March 2026, Intercom starts at a lower price point. Apollo.io starts at $49/mo while Intercom starts at $29/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Intercom?
Apollo.io offers 4 pricing plans, while Intercom offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Intercom offer a free plan?
Apollo.io offers a free plan, while Intercom does not. If budget is a concern, Apollo.io lets you get started at no cost.
Can I save money by paying annually for Apollo.io or Intercom?
Both Apollo.io and Intercom offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
How do Apollo.io and Intercom compare for CRM?
Both Apollo.io and Intercom are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Intercom offers 3 plans starting at $29/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official Pricing— Vendor pricing page
  2. Intercom Official Pricing— Vendor pricing page

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