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CRM

ActiveCampaign vs Intercom: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Intercom. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $14/mo cheaper than Intercom ($29/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Intercom freePrice updated 12d agoUpdated this month
Best Value

ActiveCampaign - ActiveCampaign starts at $14/mo lower ($15/mo vs $29/mo), offers 7 tiers vs 3.

ActiveCampaign vs Intercom: Quick Pricing Facts

FeatureActiveCampaignIntercom
Starting Price$15/mo$29/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Intercom's $29/mo. Both are CRM tools with 10 combined pricing plans and 128 features compared.

ActiveCampaign uses usage-based pricing while Intercom uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Intercom
Intercom
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Essential
$29/monthCheapest
$2 / year
Includes
  • Fin AI Agent
  • Messenger
  • Shared Inbox and Ticketing system
  • Pre-built reports
  • Public Help Center
Start with Essential
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Advanced
$85/month
$7 / year
Includes
  • Fin AI Agent
  • Multiple team Inboxes
  • Workflows automation builder
  • Round robin assignment
  • Private and multilingual Help Center
  • Includes 20 free Lite seats
Start with Advanced
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Expert
$132/month
$11 / year
Includes
  • Fin AI Agent
  • Collaboration, security, and multibrand features
  • SSO & identity management
  • HIPAA support
  • Service level agreements (SLAs)
  • Multibrand Messenger / Help Center
  • Includes 50 free Lite seats
Start with Expert
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Intercom

AI-powered customer messaging and support platform

View all Intercom plans

What Reviewers Say

Frequently Asked Questions: ActiveCampaign vs Intercom

Which is cheaper, ActiveCampaign or Intercom?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Intercom starts at $29/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Intercom?
ActiveCampaign offers 7 pricing plans, while Intercom offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for ActiveCampaign or Intercom?
Both ActiveCampaign and Intercom offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Intercom use?
ActiveCampaign uses a usage-based pricing model, while Intercom uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Intercom compare for CRM?
Both ActiveCampaign and Intercom are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Intercom offers 3 plans starting at $29/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Intercom Official Pricing- Vendor pricing page

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