ActiveCampaign vs Intercom: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Intercom. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo, making it $14/mo cheaper than Intercom ($29/mo). Neither offers a free plan.
Last updated: March 23, 2026
ActiveCampaign — ActiveCampaign starts at $14/mo lower ($15/mo vs $29/mo), offers 7 tiers vs 3.
ActiveCampaign vs Intercom: Quick Pricing Facts
| Feature | ActiveCampaign | Intercom |
|---|---|---|
| Starting Price | $15/mo | $29/mo |
| Number of Plans | 7 | 3 |
| Free Tier | No | No |
| Pricing Model | usage-based | per-seat |
| Annual Discount | N/A | N/A |
ActiveCampaign is the more affordable option, starting at $15/mo compared to Intercom's $29/mo. Both are CRM tools with 10 combined pricing plans and 128 features compared.
ActiveCampaign uses usage-based pricing while Intercom uses per-seat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Intercom Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Essential $29/monthCheapest $2 / year Includes
|
| Tier 2 | ProPopular $79/monthCheapest Includes
| Advanced $85/month $7 / year Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| Expert $132/month $11 / year Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Marketing automation and CRM platform for customer experience
View all ActiveCampaign plansWhat Reviewers Say
ActiveCampaign
ActiveCampaign starts at $14/mo lower ($15/mo vs $29/mo), offers 7 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: ActiveCampaign
Try ActiveCampaign freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $14/mo compared to Intercom at $29/mo
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 92 additional features across its plans
Choose Intercom if:
- •You want Intercom's approach to incremental feature unlocking across its 3 pricing tiers
- •You value Intercom's specific feature progression from free to advanced tier levels
- •Intercom's approach to Customer Support reflects how modern teams actually use these tools
ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Intercom's $29/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $700/month. ActiveCampaign offers 7 pricing tiers compared to Intercom's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 18 for Intercom, offering a richer feature set depending on your specific needs. We would start with ActiveCampaign for any team that has not yet outgrown mid-tier tooling. Intercom is a fine product, but paying more only makes sense if you have hit a wall with ActiveCampaign first.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Intercom
Which is cheaper, ActiveCampaign or Intercom?
How many pricing plans does ActiveCampaign have vs Intercom?
Can I save money by paying annually for ActiveCampaign or Intercom?
What is the most popular ActiveCampaign plan?
What pricing models do ActiveCampaign and Intercom use?
How do ActiveCampaign and Intercom compare for CRM?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Intercom Official Pricing— Vendor pricing page
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