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ActiveCampaign vs Keap: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Keap. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $284/mo cheaper than Keap ($299/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Keap free

ActiveCampaign vs Keap: Quick Pricing Facts

FeatureActiveCampaignKeap
Starting Price$15/mo$299/mo
Number of Plans71
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Keap's $299/mo. Both are CRM tools with 8 combined pricing plans and 110 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Keap
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Need more than 50,000 contacts?
$299/month
Start with Need more than 50,000 contacts?
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
—
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
—
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
—
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Keap

CRM and marketing automation for small businesses

View all Keap plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $284/mo lower ($15/mo vs $299/mo), offers 7 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $284/mo compared to Keap at $299/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 110 additional features across its plans

Choose Keap if:

  • •Keap's single-tier usage-based structure gives clearer cost visibility for budget planning
  • •You value Keap's specific feature progression from free to advanced tier levels
  • •Keap's approach to CRM reflects how modern teams actually use these tools

ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $14200/month. ActiveCampaign offers 7 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 0 for Keap, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, ActiveCampaign delivers superior value. Keap may justify its premium for specialized needs, but most organizations will find ActiveCampaign the smarter financial choice.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Keap

Which is cheaper, ActiveCampaign or Keap?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Keap starts at $299/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Keap?
ActiveCampaign offers 7 pricing plans, while Keap offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
How do ActiveCampaign and Keap compare for CRM?
Both ActiveCampaign and Keap are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Keap offers 1 plan starting at $299/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Keap Official Pricing— Vendor pricing page

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