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ActiveCampaign vs Nutshell: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Nutshell. See all plans, features, and costs at a glance.

Bottom line: Nutshell starts at $13/mo, making it $2/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Nutshell freePrice updated 10d agoPrice updated 13d ago
Best Value

ActiveCampaign - ActiveCampaign wins for marketing automation; Nutshell wins for sales teams that want a clean, focused CRM.

ActiveCampaign vs Nutshell: Quick Pricing Facts

FeatureActiveCampaignNutshell
Starting Price$15/mo$13/mo
Number of Plans75
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Nutshell is the more affordable option, starting at $13/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 12 combined pricing plans and 135 features compared.

ActiveCampaign uses usage-based pricing while Nutshell uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Nutshell
Nutshell
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
An easy to use, flexible CRM for teams getting started.
$13/monthCheapest
Includes
  • Unlimited storage, contacts & accounts
  • Contact management and communication timelines
  • Email and calendar sync
  • Free live support
  • AI Agent Marketplace
Start with An easy to use, flexible CRM for teams getting started.
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
For small teams that need more reporting capabilities.
$25/monthCheapest
Includes
  • Activity and Email reports
  • Sales and Activity quotas
  • Lead assignment rules (i.e. Round robin)
  • Pipeline stage goals
  • Hot Leads
Start with For small teams that need more reporting capabilities.
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Sales automation, advanced reporting & more.
$42/monthCheapest
Includes
  • 5 customizable pipelines
  • Sales automation
  • AI call & meeting logging
  • AI lead recaps & next steps
  • Full reporting suite
Start with Sales automation, advanced reporting & more.
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Deeper customization, change logs & more.
$59/month
Includes
  • 10 customizable pipelines
  • Increased territories, markets, teams and more
  • Meeting scheduling software
  • Audit log and changelog
  • Send email templates directly from Gmail & Outlook
Start with Deeper customization, change logs & more.
Tier 5
Premium
$218/month
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Access controls, SQL and all our CRM has to offer.
$79/monthCheapest
Includes
  • Unlimited pipelines
  • Unlimited custom fields, teams, currencies and territories
  • Read-only SQL access
  • Free scheduled phone support
  • API support
Start with Access controls, SQL and all our CRM has to offer.
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Nutshell

Easy-to-use CRM with email marketing and sales automation

View all Nutshell plans
Our Pick

ActiveCampaign

ActiveCampaign wins for marketing automation; Nutshell wins for sales teams that want a clean, focused CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need best-in-class marketing automation with complex email workflows and lead scoring
  • •Your team runs sophisticated automation sequences that Nutshell can't match
  • •ActiveCampaign's automation depth is a core differentiator

Choose Nutshell if:

  • •You need a sales-focused CRM with pipeline management and reporting for SMBs
  • •Nutshell at $16/user/month is a clean, well-designed CRM without automation complexity
  • •You want a sales team tool without marketing automation overhead

ActiveCampaign is a marketing automation platform. Nutshell is a sales-focused CRM for SMBs. Nutshell wins for sales teams that want clean pipeline management without marketing automation. ActiveCampaign wins for teams that need email marketing and automation as core features.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Nutshell

Which is cheaper, ActiveCampaign or Nutshell?
As of July 2026, Nutshell starts at a lower price point. ActiveCampaign starts at $15/mo while Nutshell starts at $13/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Nutshell?
ActiveCampaign offers 7 pricing plans, while Nutshell offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Nutshell use?
ActiveCampaign uses a usage-based pricing model, while Nutshell uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Nutshell compare for CRM?
Both ActiveCampaign and Nutshell are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Nutshell offers 5 plans starting at $13/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Nutshell Official Pricing- Vendor pricing page

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