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Apollo.io vs SugarCRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and SugarCRM. See all plans, features, and costs at a glance.

Bottom line: Apollo.io starts at $49/mo, making it $10/mo cheaper than SugarCRM ($59/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Apollo.io vs SugarCRM: Quick Pricing Facts

FeatureApollo.ioSugarCRM
Starting Price$49/mo$59/mo
Number of Plans43
Free TierYesNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Apollo.io is the more affordable option, starting at $49/mo compared to SugarCRM's $59/mo. Both are CRM tools with 7 combined pricing plans and 27 features compared.

Apollo.io stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
SugarCRM
SugarCRM
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Standard
$59/month
Includes
  • Accounts & contact management
  • Lead & opportunity management
  • Quote management
  • Activity management
  • Pipeline management
  • Business process management
  • Reporting & analytics
  • Mobility
  • Basic support
  • *Mail & calendar integration
Start with Standard
Tier 2
Basic
$49/monthCheapest
Start with Basic
AdvancedPopular
$85/month
Includes
  • Mail & calendar integration
  • Case management
  • Bug tracking
  • Standard support
  • *Intelligent lead prioritization
  • *Revenue Intelligence
  • *Generative AI
  • *Sentiment analysis
  • *Chat & chatbot
Start with Advanced
Tier 3
Professional
$79/monthCheapest
Start with Professional
Premier
$135/month
Includes
  • Geo mapping
  • Enhanced forecasting
  • 2x file managed storage
  • 2x data managed storage
  • Enhanced support
  • News feeds
  • Smart guides
  • LinkedIn connector
Start with Premier
Tier 4
Organization
$119/monthCheapest
Start with Organization

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

SugarCRM

Enterprise CRM with AI predictions and advanced automation

View all SugarCRM plans
Our Pick

Apollo.io

Apollo.io offers a free plan, starts at $10/mo lower ($49/mo vs $59/mo), offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Apollo.io

Try Apollo.io free

Which Should You Choose?

Choose Apollo.io if:

  • You want lower per-user costs—Apollo.io starts at $49/mo, saving $10/mo compared to SugarCRM at $59/mo
  • You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

Choose SugarCRM if:

  • You want more features built-in—SugarCRM offers 27 additional features across its plans
  • You prefer SugarCRM's per-seat model with its 3-tier structure
  • You value SugarCRM's specific feature progression from free to advanced tier levels

Apollo.io is the more affordable choice [1], starting at $49/mo compared to SugarCRM's $59/mo. For a 50-person team on paid plans, this translates to Apollo.io saving approximately $500/month. Apollo.io offers 4 pricing tiers compared to SugarCRM's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Apollo.io provides 0 total features versus 27 for SugarCRM, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, Apollo.io delivers superior value. SugarCRM may justify its premium for specialized needs, but most organizations will find Apollo.io the smarter financial choice.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs SugarCRM

Which is cheaper, Apollo.io or SugarCRM?
As of March 2026, Apollo.io starts at a lower price point. Apollo.io starts at $49/mo while SugarCRM starts at $59/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs SugarCRM?
Apollo.io offers 4 pricing plans, while SugarCRM offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or SugarCRM offer a free plan?
Apollo.io offers a free plan, while SugarCRM does not. If budget is a concern, Apollo.io lets you get started at no cost.
What is the most popular SugarCRM plan?
The Advanced plan is SugarCRM's most popular tier, priced at $85/mo. Key features include Mail & calendar integration, Case management, Bug tracking.
How do Apollo.io and SugarCRM compare for CRM?
Both Apollo.io and SugarCRM are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while SugarCRM offers 3 plans starting at $59/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official PricingVendor pricing page
  2. SugarCRM Official PricingVendor pricing page

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