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ActiveCampaign vs SugarCRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and SugarCRM. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $44/mo cheaper than SugarCRM ($59/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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ActiveCampaign vs SugarCRM: Quick Pricing Facts

FeatureActiveCampaignSugarCRM
Starting Price$15/mo$59/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to SugarCRM's $59/mo. Both are CRM tools with 10 combined pricing plans and 137 features compared. At comparable tiers, the monthly price difference is $6.

ActiveCampaign uses usage-based pricing while SugarCRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
SugarCRM
SugarCRM
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Standard
$59/monthCheapest
Includes
  • Accounts & contact management
  • Lead & opportunity management
  • Quote management
  • Activity management
  • Pipeline management
  • Business process management
  • Reporting & analytics
  • Mobility
  • Basic support
  • *Mail & calendar integration
Start with Standard
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
AdvancedPopular
$85/month
Includes
  • Mail & calendar integration
  • Case management
  • Bug tracking
  • Standard support
  • *Intelligent lead prioritization
  • *Revenue Intelligence
  • *Generative AI
  • *Sentiment analysis
  • *Chat & chatbot
Start with Advanced
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Premier
$135/month
Includes
  • Geo mapping
  • Enhanced forecasting
  • 2x file managed storage
  • 2x data managed storage
  • Enhanced support
  • News feeds
  • Smart guides
  • LinkedIn connector
Start with Premier
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
—
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

SugarCRM

Enterprise CRM with AI predictions and advanced automation

View all SugarCRM plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $44/mo lower ($15/mo vs $59/mo), offers 7 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $44/mo compared to SugarCRM at $59/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 83 additional features across its plans

Choose SugarCRM if:

  • •You want SugarCRM's approach to incremental feature unlocking across its 3 pricing tiers
  • •SugarCRM's focused feature set keeps your team in control without tool bloat
  • •Your CRM team's workflow matches SugarCRM's feature organization more naturally

ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to SugarCRM's $59/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $2200/month. ActiveCampaign offers 7 pricing tiers compared to SugarCRM's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 27 for SugarCRM, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, ActiveCampaign delivers superior value. SugarCRM may justify its premium for specialized needs, but most organizations will find ActiveCampaign the smarter financial choice.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs SugarCRM

Which is cheaper, ActiveCampaign or SugarCRM?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while SugarCRM starts at $59/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs SugarCRM?
ActiveCampaign offers 7 pricing plans, while SugarCRM offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular SugarCRM plan?
The Advanced plan is SugarCRM's most popular tier, priced at $85/mo. Key features include Mail & calendar integration, Case management, Bug tracking.
What pricing models do ActiveCampaign and SugarCRM use?
ActiveCampaign uses a usage-based pricing model, while SugarCRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and SugarCRM compare for CRM?
Both ActiveCampaign and SugarCRM are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while SugarCRM offers 3 plans starting at $59/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. SugarCRM Official Pricing— Vendor pricing page

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