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ActiveCampaign vs SugarCRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and SugarCRM. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $44/mo cheaper than SugarCRM ($59/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry SugarCRM freePrice updated 11d agoPrice updated 14d ago
Best Value

ActiveCampaign - ActiveCampaign wins for SMBs needing marketing automation; SugarCRM wins for enterprises requiring on-premise CRM.

ActiveCampaign vs SugarCRM: Quick Pricing Facts

FeatureActiveCampaignSugarCRM
Starting Price$15/mo$59/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to SugarCRM's $59/mo. Both are CRM tools with 10 combined pricing plans and 138 features compared. At comparable tiers, the monthly price difference is $6.

ActiveCampaign uses usage-based pricing while SugarCRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
SugarCRM
SugarCRM
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Standard
$59/monthCheapest
Includes
  • Gestion des pipelines
  • Projections de vente
  • Analyses du pipeline
  • Disponibilité mobile
  • Communication omni-canal
  • Gestion des processus d'entreprise
  • Extensibilité & intégrabilité
  • Connecteurs pour SharePoint, Google, Dropbox et Docusign
  • Utilisation des champs personnalisables
  • Sandbox
  • *Intégration de la messagerie et du calendrier
Start with Standard
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
AdvancedPopular
$85/month
Includes
  • Intégration de la messagerie et du calendrier
  • Gestion des tickets
  • Analyse des anomalies
  • Support standard
  • *Priorisation intelligente des leads
  • *Revenue Intelligence
  • *IA générative
  • *Analyse de sentiment
  • *Chat et chatbot
Start with Advanced
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Premier
$135/month
Includes
  • Enrichissement des données & fil d'actualité
  • Géo-cartographie
  • Prédictions de vente avancées
  • 2x stockage de fichiers
  • Support étendu
  • Fil d'actualité
  • Smart guides
  • Connecteur LinkedIn
Start with Premier
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

SugarCRM

Enterprise CRM with AI predictions and advanced automation

View all SugarCRM plans
Our Pick

ActiveCampaign

ActiveCampaign wins for SMBs needing marketing automation; SugarCRM wins for enterprises requiring on-premise CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation with email campaigns and automation workflows at SMB pricing
  • •ActiveCampaign's automation quality is better and more accessible than SugarCRM's
  • •You want marketing automation without enterprise CRM complexity

Choose SugarCRM if:

  • •You need an enterprise-grade CRM with on-premise deployment options
  • •SugarCRM offers self-hosted deployment for data sovereignty requirements
  • •Your organization needs custom enterprise CRM workflows and compliance controls

ActiveCampaign is an SMB marketing automation platform. SugarCRM is an enterprise CRM with on-premise and cloud deployment options. SugarCRM wins for enterprise organizations that need data sovereignty or on-premise deployment. ActiveCampaign wins for SMBs that need marketing automation at accessible pricing.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs SugarCRM

Which is cheaper, ActiveCampaign or SugarCRM?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while SugarCRM starts at $59/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs SugarCRM?
ActiveCampaign offers 7 pricing plans, while SugarCRM offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular SugarCRM plan?
The Advanced plan is SugarCRM's most popular tier, priced at $85/mo. Key features include Intégration de la messagerie et du calendrier, Gestion des tickets, Analyse des anomalies.
What pricing models do ActiveCampaign and SugarCRM use?
ActiveCampaign uses a usage-based pricing model, while SugarCRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and SugarCRM compare for CRM?
Both ActiveCampaign and SugarCRM are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while SugarCRM offers 3 plans starting at $59/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. SugarCRM Official Pricing- Vendor pricing page

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