Apptivo vs Clay: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Clay. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $147/mo cheaper than Clay ($167/mo). Clay offers a free plan.
Last updated: August 24, 2026
Apptivo - Apptivo's broad business management at $10/user/month is more relevant for most SMBs than Clay's specialized outbound enrichment.
Apptivo vs Clay: Quick Pricing Facts
| Feature | Apptivo | Clay |
|---|---|---|
| Starting Price | $20/mo | $167/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 47 features compared.
Clay stands out with a free plan for getting started. Apptivo uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try free |  Clay Try free |
|---|---|---|
| Tier 1 | Lite $20/month Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Premium $30/monthCheapest Includes
| Launch $167/month Includes
|
| Tier 3 | Ultimate $50/monthCheapest Includes
| GrowthPopular $446/month Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Enterprise Custom pricing Includes
|
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Apptivo
Apptivo's broad business management at $10/user/month is more relevant for most SMBs than Clay's specialized outbound enrichment.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Apptivo freeFrom $20/moWhich Should You Choose?
Choose Apptivo if:
- •You need an all-in-one business platform covering CRM, invoicing, and project management
- •Apptivo's $10/user/month replaces multiple tools for a fraction of Clay's cost
- •Your primary need is managing existing customer relationships, not prospecting
Choose Clay if:
- •You need hyper-enriched lead lists from 50+ data sources for high-value outbound
- •Clay's AI agent researches prospects and personalizes outreach automatically
- •Your enterprise outbound motion needs personalization that scales beyond what databases alone provide
Clay is a data enrichment platform for outbound sales teams, starting at $149/month. Apptivo is an all-in-one business platform at $10/user/month. These serve fundamentally different needs. Clay solves outbound prospecting and enrichment. Apptivo solves business management across sales, projects, and invoicing. For most SMBs, Apptivo's breadth is more relevant day-to-day than Clay's specialized outbound capabilities.
Frequently Asked Questions: Apptivo vs Clay
Which is cheaper, Apptivo or Clay?
How many pricing plans does Apptivo have vs Clay?
Does Apptivo or Clay offer a free plan?
What is the most popular Clay plan?
Does Apptivo or Clay offer custom enterprise pricing?
What pricing models do Apptivo and Clay use?
How do Apptivo and Clay compare for CRM?
Sources
- Apptivo Official Pricing- Vendor pricing page
- Clay Official Pricing- Vendor pricing page
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