Apptivo vs Clay: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Clay. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $147/mo cheaper than Clay ($167/mo). Clay offers a free plan.
Last updated: March 16, 2026
Apptivo vs Clay: Quick Pricing Facts
| Feature | Apptivo | Clay |
|---|---|---|
| Starting Price | $20/mo | $167/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | Up to 20% | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 34 features compared. At comparable tiers, the monthly price difference is $416.
Clay stands out with a free plan for getting started. Apptivo uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try it free |  Clay Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | Launch $167/month Includes
| |
| Tier 3 | Ultimate $50/monthCheapest $480 / year(save $120) Includes
| GrowthPopular $446/month Includes
|
| Tier 4 | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Clay
Clay offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Clay
Try Clay freeWhich Should You Choose?
Choose Apptivo if:
- •You want lower per-user costs—Apptivo starts at $20/mo, saving $147/mo compared to Clay at $167/mo
- •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
- •You want Apptivo's approach to incremental feature unlocking across its 4 pricing tiers
Choose Clay if:
- •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
- •You want more features built-in—Clay offers 8 additional features across its plans
- •You need predictable billing — Clay's usage-based model avoids surprise overages
Clay offers a free plan [1], eliminating the cost barrier for evaluation, while Apptivo requires paid subscription from the start. This gives Clay a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clay's free tier, upgrading to a paid plan at approximately $446/mo provides substantial additional functionality. Compare this pricing path against Apptivo's tiering starting at $20/mo to assess total cost of ownership over 12 months. Clay's 4 tiers provide flexibility at different budgets, while Apptivo's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clay is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Apptivo vs Clay
Which is cheaper, Apptivo or Clay?
How many pricing plans does Apptivo have vs Clay?
Does Apptivo or Clay offer a free plan?
Can I save money by paying annually for Apptivo or Clay?
What is the most popular Apptivo plan?
What is the most popular Clay plan?
Does Apptivo or Clay offer custom enterprise pricing?
Sources
- Apptivo Official Pricing— Vendor pricing page
- Clay Official Pricing— Vendor pricing page
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