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CRM

Apptivo vs HighLevel: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and HighLevel. See all plans, features, and costs at a glance.

Bottom line: Apptivo starts at $20/mo, making it $77/mo cheaper than HighLevel ($97/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Apptivo freeTry HighLevel freeAffiliatePrice updated todayPrice updated today
Best Value

Apptivo - Apptivo starts at $77/mo lower ($20/mo vs $97/mo).

Apptivo vs HighLevel: Quick Pricing Facts

FeatureApptivoHighLevel
Starting Price$20/mo$97/mo
Number of Plans44
Free TierNoNo
Pricing Modelper-seatflat
Annual DiscountN/AUp to 17%

Apptivo is the more affordable option, starting at $20/mo compared to HighLevel's $97/mo. Both are CRM tools with 8 combined pricing plans and 43 features compared.

Apptivo uses per-seat pricing while HighLevel uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apptivo
Apptivo
Try free
HighLevel
HighLevel
Try freeAffiliate
Tier 1
Lite
$20/monthCheapest
Includes
  • 18 Apps
  • 100 Custom Fields Per App
  • 25 Workflows
  • 8 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Lite
Starter
$97/month
$970 / year(save $194)
Includes
  • 3 sub-accounts
  • Unlimited contacts
  • Unlimited users
  • All core features
  • 24/7 support
Start with Starter
Tier 2
Premium
$30/monthCheapest
Includes
  • 46 Apps
  • 250 Custom Fields Per App
  • 75 Workflows
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Premium
UnlimitedPopular
$297/month
$2970 / year(save $594)
Includes
  • Unlimited sub-accounts
  • Everything in Starter
  • Rebill phone & email (no markup)
  • Basic API access
Start with Unlimited
Tier 3
Ultimate
$50/monthCheapest
Includes
  • 57 Apps
  • 350 Custom Fields Per App
  • 150 Workflows
  • 50 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Ultimate
Agency Pro
$497/month
$4970 / year(save $994)
Includes
  • SaaS mode
  • Automated sub-account creation
  • Rebill phone & email with markup
  • Advanced API access
Start with Agency Pro
Tier 4
Enterprise
Custom pricing
Includes
  • 65 Apps
  • 500 Custom Fields Per App
  • 300 Workflows
  • 100 Custom Dashboards
  • Custom Integration
  • 24x7 + SLA
  • Account Manager
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Dedicated support
  • Custom development
  • White-label mobile app
  • HIPAA compliance
Start with Enterprise

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Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

HighLevel

All-in-one CRM and marketing platform built for agencies, with white-label sub-accounts, funnels, and automation.

View all HighLevel plans

Frequently Asked Questions: Apptivo vs HighLevel

Which is cheaper, Apptivo or HighLevel?
As of August 2026, Apptivo starts at a lower price point. Apptivo starts at $20/mo while HighLevel starts at $97/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs HighLevel?
Apptivo offers 4 pricing plans, while HighLevel offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Apptivo or HighLevel?
HighLevel offers up to 17% off on the Starter plan with annual billing. Apptivo does not currently advertise annual discounts.
What is the most popular HighLevel plan?
The Unlimited plan is HighLevel's most popular tier, priced at $297/mo. Key features include Unlimited sub-accounts, Everything in Starter, Rebill phone & email (no markup).
Does Apptivo or HighLevel offer custom enterprise pricing?
Yes, both Apptivo and HighLevel offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Apptivo and HighLevel use?
Apptivo uses a per-seat pricing model, while HighLevel uses flat pricing. The right model depends on your team size and usage patterns.
How do Apptivo and HighLevel compare for CRM?
Both Apptivo and HighLevel are CRM tools. Apptivo offers 4 plans starting at $20/mo, while HighLevel offers 4 plans starting at $97/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apptivo Official Pricing- Vendor pricing page
  2. HighLevel Official Pricing- Vendor pricing page

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