Apptivo vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Keap. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $279/mo cheaper than Keap ($299/mo). Neither offers a free plan.
Last updated: July 6, 2026
Apptivo - Apptivo's lower cost and broader operational coverage make it more accessible; Keap is only justified for established SMBs with complex automation needs.
Apptivo vs Keap: Quick Pricing Facts
| Feature | Apptivo | Keap |
|---|---|---|
| Starting Price | $20/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | No | No |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 25 features compared.
Apptivo uses per-seat pricing while Keap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try free |  Keap Try free |
|---|---|---|
| Tier 1 | Lite $20/monthCheapest Includes
| Need more than 50,000 contacts? $299/month |
| Tier 2 | Premium $30/monthCheapest Includes
| - |
| Tier 3 | Ultimate $50/monthCheapest Includes
| - |
| Tier 4 | Enterprise Custom pricing Includes
| - |
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Apptivo
Apptivo's lower cost and broader operational coverage make it more accessible; Keap is only justified for established SMBs with complex automation needs.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Apptivo freeFrom $20/moWhich Should You Choose?
Choose Apptivo if:
- •You need a broad business platform at $10/user/month instead of Keap's $299/month minimum
- •Your team needs CRM, invoicing, and project management without a marketing automation focus
- •Apptivo's per-user pricing scales better for growing teams than Keap's contact-based pricing
Choose Keap if:
- •You need sophisticated marketing automation with complex multi-step conditional workflows
- •Keap handles e-commerce, appointment scheduling, and automated follow-up sequences
- •You're a service business that generates revenue through automated follow-up funnels
Keap is a powerful marketing automation platform for established SMBs, starting at $299/month. It handles complex automations, e-commerce, and appointment scheduling. Apptivo is a business operations platform at $10/user/month. Keap wins for small businesses that drive revenue through sophisticated automated marketing funnels. Apptivo wins for teams that need operational tools without the automation complexity. Keap's $299/month minimum is a significant commitment - Apptivo is a more accessible starting point.
Frequently Asked Questions: Apptivo vs Keap
Which is cheaper, Apptivo or Keap?
How many pricing plans does Apptivo have vs Keap?
Does Apptivo or Keap offer custom enterprise pricing?
What pricing models do Apptivo and Keap use?
How do Apptivo and Keap compare for CRM?
Sources
- Apptivo Official Pricing- Vendor pricing page
- Keap Official Pricing- Vendor pricing page
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