Apptivo vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Keap. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $279/mo cheaper than Keap ($299/mo). Neither offers a free plan.
Last updated: March 16, 2026
Apptivo vs Keap: Quick Pricing Facts
| Feature | Apptivo | Keap |
|---|---|---|
| Starting Price | $20/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | No | No |
| Pricing Model | per-seat | usage-based |
| Annual Discount | Up to 20% | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 13 features compared.
Apptivo uses per-seat pricing while Keap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try it free |  Keap Try it free |
|---|---|---|
| Tier 1 | Need more than 50,000 contacts? $299/month | |
| Tier 2 | — | |
| Tier 3 | Ultimate $50/monthCheapest $480 / year(save $120) Includes
| — |
| Tier 4 | — |
Swipe to compare plans →
Apptivo
Apptivo provides up to 20% annual savings, starts at $279/mo lower ($20/mo vs $299/mo), offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apptivo
Try Apptivo freeWhich Should You Choose?
Choose Apptivo if:
- •You want lower per-user costs—Apptivo starts at $20/mo, saving $279/mo compared to Keap at $299/mo
- •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Apptivo offers 13 additional features across its plans
Choose Keap if:
- •Keap's usage-based pricing lets you match exact team size without tier gaps
- •Keap's feature bundling aligns with how CRM teams actually work day-to-day
- •Keap better aligns with CRM-specific workflows and team collaboration patterns
Apptivo is the more affordable choice [1], starting at $20/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to Apptivo saving approximately $13950/month. Apptivo offers 4 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. Across all tiers, Apptivo provides 13 total features versus 0 for Keap, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Apptivo offers the better cost-to-value ratio. Consider Keap only if its unique capabilities directly address a gap Apptivo cannot fill.
Frequently Asked Questions: Apptivo vs Keap
Which is cheaper, Apptivo or Keap?
How many pricing plans does Apptivo have vs Keap?
Can I save money by paying annually for Apptivo or Keap?
What is the most popular Apptivo plan?
Does Apptivo or Keap offer custom enterprise pricing?
What pricing models do Apptivo and Keap use?
How do Apptivo and Keap compare for CRM?
Sources
- Apptivo Official Pricing— Vendor pricing page
- Keap Official Pricing— Vendor pricing page
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