Attio vs Clay: Pricing Comparison 2026
Side-by-side pricing comparison of Attio and Clay. See all plans, features, and costs at a glance.
Bottom line: Clay starts at $167/mo, making it $3462/mo cheaper than Attio ($3629/mo). Attio offers a free plan.
Last updated: June 15, 2026
Attio - Attio's free tier and CRM capabilities serve more teams daily; Clay's cost is only justified for enterprise outbound with high personalization needs.
Attio vs Clay: Quick Pricing Facts
| Feature | Attio | Clay |
|---|---|---|
| Starting Price | $3629/mo | $167/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Clay is the more affordable option, starting at $167/mo compared to Attio's $3629/mo. Both are CRM tools with 8 combined pricing plans and 34 features compared.
Both tools offer free plans, making them accessible for teams on a budget. Attio uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Attio Try free |  Clay Try free |
|---|---|---|
| Tier 1 | 0 $0/monthCheapest Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Launch $167/monthCheapest Includes
| |
| Tier 3 | GrowthPopular $446/monthCheapest Includes
| |
| Tier 4 | Custom Custom pricing Includes
| Enterprise Custom pricing Includes
|
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Attio
Attio's free tier and CRM capabilities serve more teams daily; Clay's cost is only justified for enterprise outbound with high personalization needs.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Attio freeFree plan availableWhich Should You Choose?
Choose Attio if:
- •You need a CRM for managing existing relationships and pipeline, not outbound prospecting
- •Attio's free plan is a genuine starting point; Clay starts at $149/month
- •Your primary use case is relationship management, not data enrichment for cold outbound
Choose Clay if:
- •You need hyper-enriched lead lists from 50+ data sources for high-value outbound
- •Clay's AI agent researches prospects and writes personalized outreach automatically
- •Your enterprise outbound motion depends on personalization that generic databases can't provide
Attio is a modern CRM for managing relationships and pipeline. Clay is a data enrichment platform for building outbound lead lists. These serve different purposes. Attio is free to start and handles CRM workflows. Clay starts at $149/month and solves the outbound data problem. Most teams need Attio (or a CRM) more consistently than they need Clay. Clay is justified when high-ACV enterprise outbound depends on personalization that drives significantly higher response rates.
Frequently Asked Questions: Attio vs Clay
Which is cheaper, Attio or Clay?
How many pricing plans does Attio have vs Clay?
Does Attio or Clay offer a free plan?
What is the most popular Clay plan?
Does Attio or Clay offer custom enterprise pricing?
What pricing models do Attio and Clay use?
How do Attio and Clay compare for CRM?
Sources
- Attio Official Pricing- Vendor pricing page
- Clay Official Pricing- Vendor pricing page
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