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Attio vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Attio and Clay. See all plans, features, and costs at a glance.

Bottom line: Clay starts at $167/mo, making it $3462/mo cheaper than Attio ($3629/mo). Attio offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Attio freeTry Clay free

Attio vs Clay: Quick Pricing Facts

FeatureAttioClay
Starting Price$3629/mo$167/mo
Number of Plans44
Free TierYesYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Clay is the more affordable option, starting at $167/mo compared to Attio's $3629/mo. Both are CRM tools with 8 combined pricing plans and 33 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Attio uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Attio
Clay
Tier 1
0
$0/monthCheapest
Includes
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats
Start with 0
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
29
$3629/month
Includes
  • Private lists
  • Enhanced email sending
  • No seat limits
Start with 29
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Tier 3
69
$8669/month
Includes
  • Call Intelligence & sequences
  • Advanced permissions
  • Priority support
Start with 69
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
Custom
Custom pricing
Includes
  • Unlimited objects
  • Unlimited teams
  • Advanced security & admin
Start with Custom
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

Swipe to compare plans →

Attio

Next-gen CRM with custom objects and real-time data syncing

View all Attio plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans
Our Pick

Clay

Clay offers a free plan, starts at $3462/mo lower ($167/mo vs $3629/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Clay

Try Clay free

Which Should You Choose?

Choose Attio if:

  • •You prefer Attio's free tier features—Real-time contact syncing, Automatic data enrichment
  • •You prefer Attio's per-seat model with its 4-tier structure
  • •You value Attio's specific feature progression from free to advanced tier levels

Choose Clay if:

  • •You want lower per-user costs—Clay starts at $167/mo, saving $3462/mo compared to Attio at $3629/mo
  • •You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • •You want more features built-in—Clay offers 9 additional features across its plans

Both Attio and Clay offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Attio includes 3 features, while Clay includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Attio vs Clay

Which is cheaper, Attio or Clay?
As of March 2026, Clay starts at a lower price point. Attio starts at $3629/mo while Clay starts at $167/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Attio have vs Clay?
Attio offers 4 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Attio or Clay offer a free plan?
Yes, both Attio and Clay offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Attio or Clay offer custom enterprise pricing?
Yes, both Attio and Clay offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Attio and Clay use?
Attio uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Attio and Clay compare for CRM?
Both Attio and Clay are CRM tools. Attio offers 4 plans starting at $3629/mo, while Clay offers 4 plans starting at $167/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Attio Official Pricing— Vendor pricing page
  2. Clay Official Pricing— Vendor pricing page

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