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ActiveCampaign vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Clay. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $152/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Clay freePrice updated 11d agoPrice updated 11d ago
Best Value

ActiveCampaign - ActiveCampaign for marketing automation and pipeline management; Clay for outbound prospect enrichment and research.

ActiveCampaign vs Clay: Quick Pricing Facts

FeatureActiveCampaignClay
Starting Price$15/mo$167/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Clay's $167/mo. Both are CRM tools with 11 combined pricing plans and 133 features compared. At comparable tiers, the monthly price difference is $367.

Clay stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Clay
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Launch
$167/month
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM and data warehouse
  • Unlimited search & 250k imports with Audiences
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Unlimited ad audiences
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans
Our Pick

ActiveCampaign

ActiveCampaign for marketing automation and pipeline management; Clay for outbound prospect enrichment and research.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation with email campaigns and lead scoring
  • •Your team runs automated nurture sequences and pipeline management together
  • •ActiveCampaign's email deliverability tools are stronger than Clay's

Choose Clay if:

  • •You need a powerful data enrichment and research tool for outbound prospecting
  • •Your team builds highly personalized outbound sequences with multi-source enrichment
  • •Clay's waterfall enrichment from 50+ data providers is unique in the market

ActiveCampaign is a marketing automation CRM. Clay is a data enrichment and outbound automation tool. These serve different parts of the sales funnel. Clay enriches and finds prospects. ActiveCampaign nurtures and converts them. Many outbound teams use both. Choosing between them depends on whether prospect data or email automation is the bigger gap.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Clay

Which is cheaper, ActiveCampaign or Clay?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Clay starts at $167/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Clay?
ActiveCampaign offers 7 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Clay offer a free plan?
Clay offers a free plan, while ActiveCampaign does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM and data warehouse, Unlimited search & 250k imports with Audiences, Integrate with any HTTP API.
Does ActiveCampaign or Clay offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Clay compare for CRM?
Both ActiveCampaign and Clay are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Clay offers 4 plans starting at $167/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Clay Official Pricing- Vendor pricing page

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