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Clay vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $158/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Clay vs HubSpot CRM: Quick Pricing Facts

FeatureClayHubSpot CRM
Starting Price$167/mo$9/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 53 features compared. At comparable tiers, the monthly price difference is $437.

Both tools offer free plans, making them accessible for teams on a budget. Clay uses usage-based pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Enterprise
$3300/monthCheapest
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $158/mo lower ($9/mo vs $167/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose Clay if:

  • •You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments
  • •Clay's 4-tier usage-based structure gives clearer cost visibility for budget planning

Choose HubSpot CRM if:

  • •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $158/mo compared to Clay at $167/mo
  • •You prefer HubSpot CRM's free tier features—Free Marketing tools, Free Sales tools
  • •You want more features built-in—HubSpot CRM offers 11 additional features across its plans

Both Clay and HubSpot CRM offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Clay includes 6 features, while HubSpot CRM includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. When upgrading to paid tiers, HubSpot CRM offers better value at approximately $437.00/mo difference for comparable tier levels. Plan accordingly if your team will graduate from the free tier within 12 months. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Clay vs HubSpot CRM

Which is cheaper, Clay or HubSpot CRM?
As of March 2026, HubSpot CRM starts at a lower price point. Clay starts at $167/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs HubSpot CRM?
Clay offers 4 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or HubSpot CRM offer a free plan?
Yes, both Clay and HubSpot CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Clay or HubSpot CRM?
Both Clay and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
Does Clay or HubSpot CRM offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.

Sources

  1. Clay Official Pricing— Vendor pricing page
  2. HubSpot CRM Official Pricing— Vendor pricing page

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