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Clay vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: Clay starts at $167/mo, making it $633/mo cheaper than HubSpot CRM ($800/mo). Clay offers a free plan.

Last updated: July 27, 2026

Data compiled by Arthur Jacquemin
Updated July 27, 2026
Try Clay freeTry HubSpot CRM freePrice updated 6d agoPrice updated 6d ago
Best Value

Clay - Clay offers a free plan, starts at $633/mo lower ($167/mo vs $800/mo), offers 4 tiers vs 2.

Clay vs HubSpot CRM: Quick Pricing Facts

FeatureClayHubSpot CRM
Starting Price$167/mo$800/mo
Number of Plans42
Free TierYesYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Clay is the more affordable option, starting at $167/mo compared to HubSpot CRM's $800/mo. Both are CRM tools with 6 combined pricing plans and 22 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Clay uses usage-based pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
HubSpot CRM
HubSpot CRM
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Professional
$800/month
Start with Professional
Tier 3
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync and enrich CRM and data warehouse
  • Unlimited search & 250k imports with Audiences
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
-
Tier 4
Enterprise
Custom pricing
Includes
  • Unlimited ad audiences
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
-

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Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Frequently Asked Questions: Clay vs HubSpot CRM

Which is cheaper, Clay or HubSpot CRM?
As of August 2026, Clay starts at a lower price point. Clay starts at $167/mo while HubSpot CRM starts at $800/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs HubSpot CRM?
Clay offers 4 pricing plans, while HubSpot CRM offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or HubSpot CRM offer a free plan?
Yes, both Clay and HubSpot CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM and data warehouse, Unlimited search & 250k imports with Audiences, Integrate with any HTTP API.
Does Clay or HubSpot CRM offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.
What pricing models do Clay and HubSpot CRM use?
Clay uses a usage-based pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.
How do Clay and HubSpot CRM compare for CRM?
Both Clay and HubSpot CRM are CRM tools. Clay offers 4 plans starting at $167/mo, while HubSpot CRM offers 2 plans starting at $800/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. HubSpot CRM Official Pricing- Vendor pricing page

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