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Clay vs Lusha: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Lusha. See all plans, features, and costs at a glance.

Bottom line: Both Clay and Lusha offer free plans. Clay has 4 pricing tiers while Lusha has 4.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Clay vs Lusha: Quick Pricing Facts

FeatureClayLusha
Starting Price$167/moCustom pricing
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Clay and Lusha are both priced at $167/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 41 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Everything in Free, plus:Popular
$0/monthCheapest
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Tier 3
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Everything in Starter, plus:Popular
Custom pricing
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Automated workflows
Start with Everything in Starter, plus:
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Lusha

B2B contact and company data enrichment platform

View all Lusha plans
Our Pick

Clay

Clay offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Clay

Try Clay free

Which Should You Choose?

Choose Clay if:

  • You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • You want more features built-in—Clay offers 1 additional features across its plans
  • You prioritize Clay's user experience and interface over price (both tools are similarly priced)

Choose Lusha if:

  • You prefer Lusha's free tier features—Verified emails & phones, Basic & advanced filters
  • You prioritize Lusha's user experience and interface over price (both tools are similarly priced)
  • You prefer Lusha's usage-based model with its 4-tier structure

Both Clay and Lusha offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Clay includes 6 features, while Lusha includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Clay vs Lusha

How many pricing plans does Clay have vs Lusha?
Clay offers 4 pricing plans, while Lusha offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Lusha offer a free plan?
Yes, both Clay and Lusha offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
Does Clay or Lusha offer custom enterprise pricing?
Yes, both Clay and Lusha offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Clay and Lusha compare for CRM?
Both Clay and Lusha are CRM tools. Clay offers 4 plans starting at $167/mo, while Lusha offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Clay Official PricingVendor pricing page
  2. Lusha Official PricingVendor pricing page

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