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Clay vs Nutshell: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Nutshell. See all plans, features, and costs at a glance.

Bottom line: Nutshell starts at $13/mo, making it $154/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Clay freeTry Nutshell free

Clay vs Nutshell: Quick Pricing Facts

FeatureClayNutshell
Starting Price$167/mo$13/mo
Number of Plans45
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Nutshell is the more affordable option, starting at $13/mo compared to Clay's $167/mo. Both are CRM tools with 9 combined pricing plans and 46 features compared.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while Nutshell uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Nutshell
Nutshell
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
An easy to use, flexible CRM for teams getting started.
$13/month
Includes
  • Unlimited storage, contacts & accounts
  • Contact management and communication timelines
  • Email and calendar sync
  • Free live support
  • AI Agent Marketplace
Start with An easy to use, flexible CRM for teams getting started.
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
For small teams that need more reporting capabilities.
$25/monthCheapest
Includes
  • Activity and Email reports
  • Sales and Activity quotas
  • Lead assignment rules (i.e. Round robin)
  • Pipeline stage goals
  • Hot Leads
Start with For small teams that need more reporting capabilities.
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Sales automation, advanced reporting & more.
$42/monthCheapest
Includes
  • 5 customizable pipelines
  • Sales automation
  • AI call & meeting logging
  • AI lead recaps & next steps
  • Full reporting suite
Start with Sales automation, advanced reporting & more.
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Deeper customization, change logs & more.
$59/monthCheapest
Includes
  • 10 customizable pipelines
  • Increased territories, markets, teams and more
  • Meeting scheduling software
  • Audit log and changelog
  • Send email templates directly from Gmail & Outlook
Start with Deeper customization, change logs & more.
Tier 5
—
Access controls, SQL and all our CRM has to offer.
$79/monthCheapest
Includes
  • Unlimited pipelines
  • Unlimited custom fields, teams, currencies and territories
  • Read-only SQL access
  • Free scheduled phone support
  • API support
Start with Access controls, SQL and all our CRM has to offer.

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Nutshell

Easy-to-use CRM with email marketing and sales automation

View all Nutshell plans
Our Pick

Nutshell

Nutshell starts at $154/mo lower ($13/mo vs $167/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Nutshell

Try Nutshell free

Which Should You Choose?

Choose Clay if:

  • •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments
  • •Clay's 4-tier usage-based structure gives clearer cost visibility for budget planning

Choose Nutshell if:

  • •You want lower per-user costs—Nutshell starts at $13/mo, saving $154/mo compared to Clay at $167/mo
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Nutshell offers 4 additional features across its plans

Clay offers a free plan [1], eliminating the cost barrier for evaluation, while Nutshell requires paid subscription from the start. This gives Clay a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clay's free tier, upgrading to a paid plan at approximately $446/mo provides substantial additional functionality. Compare this pricing path against Nutshell's tiering starting at $13/mo to assess total cost of ownership over 12 months. Clay's 4 tiers provide flexibility at different budgets, while Nutshell's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clay is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Clay vs Nutshell

Which is cheaper, Clay or Nutshell?
As of March 2026, Nutshell starts at a lower price point. Clay starts at $167/mo while Nutshell starts at $13/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Nutshell?
Clay offers 4 pricing plans, while Nutshell offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Nutshell offer a free plan?
Clay offers a free plan, while Nutshell does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Clay or Nutshell offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Nutshell lists all its pricing publicly.
What pricing models do Clay and Nutshell use?
Clay uses a usage-based pricing model, while Nutshell uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Clay and Nutshell compare for CRM?
Both Clay and Nutshell are CRM tools. Clay offers 4 plans starting at $167/mo, while Nutshell offers 5 plans starting at $13/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Clay Official Pricing— Vendor pricing page
  2. Nutshell Official Pricing— Vendor pricing page

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