Skip to main content
CompareTiers
Auto-generated comparison. Editorial verdict in progress.
CRM

Clay vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Salesforce. See all plans, features, and costs at a glance.

Bottom line: Salesforce starts at $25/mo, making it $142/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: August 3, 2026

Data compiled by Arthur Jacquemin
Updated August 3, 2026
Try Clay freeTry Salesforce freePrice updated 5d ago

Clay vs Salesforce: Quick Pricing Facts

FeatureClaySalesforce
Starting Price$167/mo$25/mo
Number of Plans44
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Salesforce is the more affordable option, starting at $25/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 52 features compared. At comparable tiers, the monthly price difference is $346.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Salesforce
Salesforce
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Pro SuitePopular
$100/monthCheapest
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Enterprise
$175/monthCheapest
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Unlimited ad audiences
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Clay freeFree plan availableTry Salesforce freeFrom $25/mo
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans

Frequently Asked Questions: Clay vs Salesforce

Which is cheaper, Clay or Salesforce?
As of August 2026, Salesforce starts at a lower price point. Clay starts at $167/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Salesforce?
Clay offers 4 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Salesforce offer a free plan?
Clay offers a free plan, while Salesforce does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync & enrich CRM, Auto-sync with data warehouse, Unlimited search, 250k Audience import.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
Does Clay or Salesforce offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Salesforce lists all its pricing publicly.
What pricing models do Clay and Salesforce use?
Clay uses a usage-based pricing model, while Salesforce uses per-seat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. Salesforce Official Pricing- Vendor pricing page

Related Articles

HubSpot CRM Review 2026: Hands-On Testing Notes from a Small Sales Team

Independent HubSpot CRM review for small sales teams (1-10 people). Pricing breakdown, real workflow tests, where it wins, where it loses to Close and Pipedrive.

Pipedrive Review 2026: Hands-On Testing Notes from a Small Sales Team

Independent Pipedrive review for small sales teams (1-10 people). Pricing breakdown, visual pipeline tests, where it wins, where it loses to Close and HubSpot.

Salesforce Sales Cloud Review 2026: Is It Overkill for Small Teams?

Independent Salesforce Sales Cloud review for small sales teams (1-10 people). Pricing breakdown, real workflow tests, where it wins, where it loses to Close and HubSpot.

Track Price Changes

Get notified when pricing changes for these tools.

See all Clay alternativesSee all Salesforce alternativesCRMCompare more tools