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Clay vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Salesforce. See all plans, features, and costs at a glance.

Bottom line: Salesforce starts at $25/mo, making it $142/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Clay freeTry Salesforce free

Clay vs Salesforce: Quick Pricing Facts

FeatureClaySalesforce
Starting Price$167/mo$25/mo
Number of Plans44
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Salesforce is the more affordable option, starting at $25/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 50 features compared. At comparable tiers, the monthly price difference is $346.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Salesforce
Salesforce
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Pro SuitePopular
$100/monthCheapest
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Enterprise
$175/monthCheapest
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans

Which Should You Choose?

Choose Clay if:

  • •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments
  • •Clay's 4-tier usage-based structure gives clearer cost visibility for budget planning

Choose Salesforce if:

  • •You want lower per-user costs—Salesforce starts at $25/mo, saving $142/mo compared to Clay at $167/mo
  • •You want more features built-in—Salesforce offers 8 additional features across its plans
  • •You prefer Salesforce's per-seat model with its 4-tier structure

Clay offers a free plan [1], eliminating the cost barrier for evaluation, while Salesforce requires paid subscription from the start. This gives Clay a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clay's free tier, upgrading to a paid plan at approximately $446/mo provides substantial additional functionality. Compare this pricing path against Salesforce's tiering starting at $25/mo to assess total cost of ownership over 12 months. Clay's 4 tiers provide flexibility at different budgets, while Salesforce's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clay is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Clay vs Salesforce

Which is cheaper, Clay or Salesforce?
As of March 2026, Salesforce starts at a lower price point. Clay starts at $167/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Salesforce?
Clay offers 4 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Salesforce offer a free plan?
Clay offers a free plan, while Salesforce does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
Does Clay or Salesforce offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Salesforce lists all its pricing publicly.
What pricing models do Clay and Salesforce use?
Clay uses a usage-based pricing model, while Salesforce uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. Clay Official Pricing— Vendor pricing page
  2. Salesforce Official Pricing— Vendor pricing page

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