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Clay vs Snov.io: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Snov.io. See all plans, features, and costs at a glance.

Bottom line: Snov.io starts at $29.25/mo, making it $138/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Clay freeTry Snov.io free

Clay vs Snov.io: Quick Pricing Facts

FeatureClaySnov.io
Starting Price$167/mo$29.25/mo
Number of Plans43
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Snov.io is the more affordable option, starting at $29.25/mo compared to Clay's $167/mo. Both are CRM tools with 7 combined pricing plans and 51 features compared. At comparable tiers, the monthly price difference is $371.75.

Clay stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Snov.io
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Starter
$29/month
Includes
  • 1,000 credits
  • 5,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Starter
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
ProPopular
$74/monthCheapest
Includes
  • 5,000 credits
  • 25,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Pro
Tier 3
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Custom Ultra
Custom pricing
Includes
  • From 200,000 credits
  • From 400,000 recipients
  • Unlimited monthly emails
  • Unlimited team seats
  • Unlimited storage
  • Unused credits rollover
  • Flat rate
  • Bulk email account management
  • Top priority support
  • Unlimited implementation manager services
Start with Custom Ultra
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
—

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Snov.io

Sales automation and email outreach with lead generation

View all Snov.io plans
Our Pick

Clay

Clay offers a free plan, offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Clay

Try Clay free

Which Should You Choose?

Choose Clay if:

  • •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want Clay's approach to incremental feature unlocking across its 4 pricing tiers

Choose Snov.io if:

  • •You want lower per-user costs—Snov.io starts at $29.25/mo, saving $137.75/mo compared to Clay at $167/mo
  • •You want more features built-in—Snov.io offers 9 additional features across its plans
  • •You prefer Snov.io's usage-based model with its 3-tier structure

Clay offers a free plan [1], eliminating the cost barrier for evaluation, while Snov.io requires paid subscription from the start. This gives Clay a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clay's free tier, upgrading to a paid plan at approximately $446/mo provides substantial additional functionality. Compare this pricing path against Snov.io's tiering starting at $29.25/mo to assess total cost of ownership over 12 months. Clay's 4 tiers provide flexibility at different budgets, while Snov.io's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clay is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Clay vs Snov.io

Which is cheaper, Clay or Snov.io?
As of March 2026, Snov.io starts at a lower price point. Clay starts at $167/mo while Snov.io starts at $29.25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Snov.io?
Clay offers 4 pricing plans, while Snov.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Snov.io offer a free plan?
Clay offers a free plan, while Snov.io does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular Snov.io plan?
The Pro plan is Snov.io's most popular tier, priced at $74.25/mo. Key features include 5,000 credits, 25,000 recipients, Unlimited monthly emails.
Does Clay or Snov.io offer custom enterprise pricing?
Yes, both Clay and Snov.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Clay and Snov.io compare for CRM?
Both Clay and Snov.io are CRM tools. Clay offers 4 plans starting at $167/mo, while Snov.io offers 3 plans starting at $29.25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Clay Official Pricing— Vendor pricing page
  2. Snov.io Official Pricing— Vendor pricing page

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