HubSpot CRM vs Lusha: Pricing Comparison 2026
Side-by-side pricing comparison of HubSpot CRM and Lusha. See all plans, features, and costs at a glance.
Bottom line: Both HubSpot CRM and Lusha offer free plans. HubSpot CRM has 4 pricing tiers while Lusha has 4.
Last updated: March 16, 2026
HubSpot CRM vs Lusha: Quick Pricing Facts
| Feature | HubSpot CRM | Lusha |
|---|---|---|
| Starting Price | $9/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
HubSpot CRM and Lusha are both priced at $9/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 52 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. HubSpot CRM uses freemium pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  HubSpot CRM Try it free |  Lusha Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Key features include:Popular $0/monthCheapest Includes
|
| Tier 2 | StarterPopular $9/month $9 / year Includes
| Everything in Free, plus:Popular $0/monthCheapest Includes
|
| Tier 3 | ProfessionalPopular $792/monthCheapest $792 / year Includes
| Everything in Starter, plus:Popular Custom pricing Includes
|
| Tier 4 | Enterprise $3300/monthCheapest $3300 / year Includes
| Everything in Premium, plus:Popular Custom pricing Includes
|
Swipe to compare plans →
What Reviewers Say
HubSpot CRM
HubSpot CRM offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: HubSpot CRM
Try HubSpot CRM freeWhich Should You Choose?
Choose HubSpot CRM if:
- •You prefer HubSpot CRM's free tier features—Free Marketing tools, Free Sales tools
- •You want more features built-in—HubSpot CRM offers 12 additional features across its plans
- •You prioritize HubSpot CRM's user experience and interface over price (both tools are similarly priced)
Choose Lusha if:
- •You prefer Lusha's free tier features—Verified emails & phones, Basic & advanced filters
- •Your team needs custom enterprise pricing—Lusha offers negotiated terms for large deployments
- •You prioritize Lusha's user experience and interface over price (both tools are similarly priced)
Both HubSpot CRM and Lusha offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: HubSpot CRM includes 5 features, while Lusha includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: HubSpot CRM vs Lusha
How many pricing plans does HubSpot CRM have vs Lusha?
Does HubSpot CRM or Lusha offer a free plan?
Can I save money by paying annually for HubSpot CRM or Lusha?
What is the most popular HubSpot CRM plan?
What is the most popular Lusha plan?
Does HubSpot CRM or Lusha offer custom enterprise pricing?
What pricing models do HubSpot CRM and Lusha use?
Sources
- HubSpot CRM Official Pricing— Vendor pricing page
- Lusha Official Pricing— Vendor pricing page
Related Articles
Enterprise vs Startup SaaS Pricing: Why 10–50x Cost Difference? (2026)
Why enterprise SaaS costs 10–50x more than startup alternatives. Pricing structure, TCO, support, customization, and compliance explained.
HubSpot vs Salesforce Pricing: Which CRM Costs Less? (2026)
HubSpot (free-$3,200/mo) vs Salesforce ($165-660/user/mo). TCO shows HubSpot saves $5k-200k at 5-50 users. Salesforce justified only for 100+ enterprise teams.
SaaS Pricing Calculator: How to Calculate the True Cost of Any Software
SaaS TCO framework: base + add-ons + implementation ($5-50K) + training + support + integrations. True cost is 40-60% higher than sticker price. Negotiation tactics.
Track Price Changes
Get notified when pricing changes for these tools.