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CRM

HubSpot CRM vs Lusha: Pricing Comparison 2026

Side-by-side pricing comparison of HubSpot CRM and Lusha. See all plans, features, and costs at a glance.

Bottom line: Lusha starts at $25/mo, making it $775/mo cheaper than HubSpot CRM ($800/mo). HubSpot CRM offers a free plan.

Last updated: July 27, 2026

Data compiled by Arthur Jacquemin
Updated July 27, 2026
Try HubSpot CRM freeTry Lusha freePrice updated 6d agoPrice updated 6d ago
Best Value

Lusha - Lusha offers a free plan, starts at $775/mo lower ($25/mo vs $800/mo), offers 4 tiers vs 2.

HubSpot CRM vs Lusha: Quick Pricing Facts

FeatureHubSpot CRMLusha
Starting Price$800/mo$25/mo
Number of Plans24
Free TierYesYes
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Lusha is the more affordable option, starting at $25/mo compared to HubSpot CRM's $800/mo. Both are CRM tools with 6 combined pricing plans and 20 features compared.

Both tools offer free plans, making them accessible for teams on a budget. HubSpot CRM uses freemium pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try free
Lusha
Tier 1
Free
$0/monthCheapest
Start with Free
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Tier 2
Professional
$800/month
Start with Professional
Everything in Free, plus:Popular
$25/monthCheapest
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Tier 3
-
Everything in Starter, plus:Popular
$35/monthCheapest
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Webhooks
Start with Everything in Starter, plus:
Tier 4
-
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:

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HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

Lusha

B2B contact and company data enrichment platform

View all Lusha plans

What Reviewers Say

Frequently Asked Questions: HubSpot CRM vs Lusha

Which is cheaper, HubSpot CRM or Lusha?
As of August 2026, Lusha starts at a lower price point. HubSpot CRM starts at $800/mo while Lusha starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does HubSpot CRM have vs Lusha?
HubSpot CRM offers 2 pricing plans, while Lusha offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does HubSpot CRM or Lusha offer a free plan?
Yes, both HubSpot CRM and Lusha offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
Does HubSpot CRM or Lusha offer custom enterprise pricing?
Lusha offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.
What pricing models do HubSpot CRM and Lusha use?
HubSpot CRM uses a freemium pricing model, while Lusha uses usage-based pricing. The right model depends on your team size and usage patterns.
How do HubSpot CRM and Lusha compare for CRM?
Both HubSpot CRM and Lusha are CRM tools. HubSpot CRM offers 2 plans starting at $800/mo, while Lusha offers 4 plans starting at $25/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. HubSpot CRM Official Pricing- Vendor pricing page
  2. Lusha Official Pricing- Vendor pricing page

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