HubSpot CRM vs Pipedrive: Pricing Comparison 2026
Side-by-side pricing comparison of HubSpot CRM and Pipedrive. See all plans, features, and costs at a glance.
Bottom line: HubSpot CRM starts at $9/mo, making it $5/mo cheaper than Pipedrive ($14/mo). HubSpot CRM offers a free plan.
Last updated: March 16, 2026
HubSpot CRM vs Pipedrive: Quick Pricing Facts
| Feature | HubSpot CRM | Pipedrive |
|---|---|---|
| Starting Price | $9/mo | $14/mo |
| Number of Plans | 4 | 5 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | per-seat |
| Annual Discount | N/A | N/A |
HubSpot CRM is the more affordable option, starting at $9/mo compared to Pipedrive's $14/mo. Both are CRM tools with 9 combined pricing plans and 52 features compared. At comparable tiers, the monthly price difference is $50.
Both tools offer free plans, making them accessible for teams on a budget. HubSpot CRM uses freemium pricing while Pipedrive uses per-seat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  HubSpot CRM Try it free |  Pipedrive Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Free $0/monthCheapest |
| Tier 2 | StarterPopular $9/monthCheapest $9 / year Includes
| Lite $14/month $14 / year Includes
|
| Tier 3 | ProfessionalPopular $792/month $792 / year Includes
| Growth $39/monthCheapest $39 / year Includes
|
| Tier 4 | Enterprise $3300/month $3300 / year Includes
| PremiumPopular $59/monthCheapest $59 / year Includes
|
| Tier 5 | — | Ultimate $79/monthCheapest $79 / year Includes
|
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What Reviewers Say
Which Should You Choose?
Choose HubSpot CRM if:
- •You want a free CRM that includes email marketing, live chat, and deal tracking without spending a dollar
- •You are building a full-funnel system and want CRM, marketing automation, and customer service in one platform as you grow
- •HubSpot Free's unlimited contacts, deal pipeline, and form builder are genuinely capable for early-stage sales teams
- •You need deep marketing attribution — connecting email campaigns, landing pages, and ad spend to closed revenue in one platform
Choose Pipedrive if:
- •You want a sales-focused CRM that is fast to set up and optimized for pipeline management without feature bloat
- •Pipedrive Lite at $14/user/month offers a clean, visual deal pipeline with email sync at lower cost than HubSpot Starter's comparable tier
- •Your sales team lives in the CRM all day and prioritizes a frictionless, intuitive interface over platform breadth
- •You need advanced sales forecasting, revenue projections, and pipeline analytics without paying HubSpot's Professional tier prices
HubSpot CRM and Pipedrive serve the same fundamental need — tracking sales pipeline and managing customer relationships — but diverge sharply in scope and pricing. HubSpot's free CRM is genuinely impressive: unlimited contacts, deal pipelines, email templates, and live chat at no cost make it the most capable free CRM available. For early-stage companies that need to get a sales process running fast without budget, HubSpot Free is hard to beat. Pipedrive is the choice when sales pipeline management is your exclusive focus and you want to get out of your own way. Its visual pipeline interface is excellent, and Lite at $14/user/month ($14 billed monthly) is cheaper than HubSpot Starter at $9/month for a small team but grows to Professional at $792/month for more advanced features. Pipedrive's sweet spot is sales teams of 5-50 people that want a tool their reps will actually use because it is simple and direct. The catch with HubSpot is the pricing cliff. HubSpot Free and Starter ($9/month per seat) are excellent, but Professional at $792/month is a substantial jump that surprises growing companies. Features like custom reports, sequences, and advanced automation are locked behind Professional. Pipedrive's pricing is more linear — Growth at $39/month per user, Premium at $59/month — with fewer jarring price gaps. For companies that expect to eventually invest in marketing automation, HubSpot's integrated ecosystem becomes compelling. Running HubSpot CRM, Marketing Hub, and Service Hub together provides a unified customer view that no point solution can replicate. For companies that just need a great sales CRM with no plans to expand into marketing automation, Pipedrive's focused excellence and transparent pricing are the better fit.
Frequently Asked Questions: HubSpot CRM vs Pipedrive
Which is cheaper, HubSpot CRM or Pipedrive?
How many pricing plans does HubSpot CRM have vs Pipedrive?
Does HubSpot CRM or Pipedrive offer a free plan?
Can I save money by paying annually for HubSpot CRM or Pipedrive?
What is the most popular HubSpot CRM plan?
What is the most popular Pipedrive plan?
What pricing models do HubSpot CRM and Pipedrive use?
Sources
- HubSpot CRM Official Pricing— Vendor pricing page
- Pipedrive Official Pricing— Vendor pricing page
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