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HubSpot CRM vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of HubSpot CRM and Salesforce. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $7/mo, making it $18/mo cheaper than Salesforce ($25/mo). HubSpot CRM offers a free plan.

Last updated: June 15, 2026

Data compiled by Arthur Jacquemin
Updated June 15, 2026
Try HubSpot CRM freeAffiliateTry Salesforce freePrice updated 2d agoUpdated this month
Best Value

HubSpot CRM - HubSpot offers dramatically lower total cost of ownership with a free CRM and integrated marketing tools. Choose Salesforce only for enterprise-grade customization needs that HubSpot genuinely cannot meet.

HubSpot CRM vs Salesforce: Quick Pricing Facts

FeatureHubSpot CRMSalesforce
Starting Price$7/mo$25/mo
Number of Plans44
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $7/mo compared to Salesforce's $25/mo. Both are CRM tools with 8 combined pricing plans and 29 features compared.

HubSpot CRM stands out with a free plan for getting started. HubSpot CRM uses freemium pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try freeAffiliate
Salesforce
Salesforce
Try free
Tier 1
Free
$0/monthCheapest
Start with Free
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
Starter
$7/monthCheapest
Start with Starter
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
Professional
$800/month
Start with Professional
Enterprise
$175/monthCheapest
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Enterprise
$3600/month
Start with Enterprise
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited

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Try HubSpot CRM freeFree plan availableTry Salesforce freeFrom $25/mo
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HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot offers dramatically lower total cost of ownership with a free CRM and integrated marketing tools. Choose Salesforce only for enterprise-grade customization needs that HubSpot genuinely cannot meet.

Based on pricing data only. Review the full comparison below for your specific needs.

Try HubSpot CRM freeFree plan available

Which Should You Choose?

Choose HubSpot CRM if:

  • •HubSpot CRM is genuinely free for unlimited users with contact management, deals, tasks, and email tracking - no credit card required
  • •Your team needs a CRM that marketing, sales, and support can share - HubSpot's unified platform connects all three functions natively
  • •HubSpot's content tools (blog, landing pages, email) create a marketing-to-sales pipeline that Salesforce requires add-ons to replicate
  • •Implementation is measured in days, not months - HubSpot is designed for teams without dedicated CRM administrators

Choose Salesforce if:

  • •Your sales process involves complex deal structures, custom objects, approval workflows, and territory management that exceed HubSpot's flexibility
  • •Salesforce's AppExchange marketplace has 7,000+ integrations and extensions for virtually any industry or use case
  • •You need enterprise reporting with cross-object custom reports, forecasting models, and dashboards that executive leadership trusts for planning
  • •Your organization will scale to hundreds or thousands of users - Salesforce handles this growth without architectural limitations

HubSpot CRM and Salesforce are the two dominant CRM platforms, and the choice between them shapes how a company operates for years. HubSpot is built for usability and marketing-sales alignment. Salesforce is built for customization and enterprise complexity. HubSpot CRM is free for unlimited users with contacts, deals, tasks, and email tracking. HubSpot Starter CRM Suite at $20/month bundles marketing, sales, and service tools. HubSpot Professional starts at $500/month (marketing) or $100/user/month (sales) with advanced automation, reporting, and content tools. HubSpot Enterprise starts at $1,500/month with custom objects, predictive lead scoring, and advanced permissions. Salesforce Starter at $25/user/month covers basic CRM. Professional at $80/user/month adds pipeline management. Enterprise at $165/user/month adds advanced customization. Unlimited at $330/user/month adds AI and premium support. Total cost of ownership includes implementation ($10K-500K+), Salesforce admin salary ($80-120K/year), and ongoing customization. For companies under 200 employees with marketing-driven sales processes, HubSpot delivers more value. The free CRM plus marketing tools create a lead generation and nurture pipeline that Salesforce cannot match without significant additional spend. For enterprises with complex sales operations, multiple business units, and need for deep customization, Salesforce's flexibility justifies the total cost of ownership. The switching cost is high in both directions - choose carefully based on where your company will be in 3-5 years, not just today.

Try HubSpot CRM freeFree plan available
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Frequently Asked Questions: HubSpot CRM vs Salesforce

Is HubSpot CRM cheaper than Salesforce?
HubSpot CRM is free (unlimited users, basic CRM). Salesforce has no free CRM-the cheapest paid tier is Sales Cloud at $165/month (3+ users). For basic CRM needs, HubSpot Free is dramatically cheaper. HubSpot's paid tiers start at $50/month (Starter); Salesforce's cheapest option is $50/month (Essentials, no unlimited users). HubSpot is cheaper for SMBs; Salesforce is more expensive but more feature-rich for enterprises.
What are the main cost differences between HubSpot and Salesforce?
HubSpot uses a freemium model with unlimited free tier. Salesforce requires paid subscription from day one. HubSpot's Starter ($50/mo) covers basic CRM; Salesforce's Essentials ($165/mo) is comparable but pricier. HubSpot charges per contact database size (up to 1M), while Salesforce charges per user seat. For small teams, HubSpot is 3–5x cheaper; for large enterprises, Salesforce justifies higher cost via customization.
Which is better value for small businesses?
HubSpot Free CRM is unbeatable for solo founders and 1–5 person teams. HubSpot Starter ($50/mo) is ideal for growing teams. Salesforce's entry price ($165+/mo) is too high for bootstrapped businesses. HubSpot's freemium strategy makes it default choice for SMBs. Salesforce is better for enterprises with 100+ sales reps needing advanced customization.
Does HubSpot or Salesforce include email marketing in the base price?
HubSpot Free CRM doesn't include email marketing, but HubSpot Starter ($50/mo) adds basic email. HubSpot Marketing Hub (for campaigns) starts at $50/mo separately. Salesforce doesn't include email marketing in Sales Cloud-you need Pardot (B2B marketing, $1,250/mo) or Einstein Engagement Frequency (B2C, custom pricing). HubSpot bundles marketing cheaper; Salesforce requires expensive add-ons.
Can I migrate from Salesforce to HubSpot and save money?
Yes, migration is possible. You'll export Salesforce data (contacts, deals) and import to HubSpot CRM. HubSpot's interface is easier to learn than Salesforce, so training costs are lower. Budget 2–4 weeks of setup and data cleaning. The payoff: moving a 10-person team from Salesforce ($165 × 10 = $1,650/mo) to HubSpot Starter ($50 × 3 + Pro $200 = ~$400/mo) saves ~$1,250/mo annually.
AI Recommendations

Sources

  1. HubSpot CRM Official Pricing- Vendor pricing page
  2. Salesforce Official Pricing- Vendor pricing page

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