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HubSpot CRM vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of HubSpot CRM and Salesforce. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $16/mo cheaper than Salesforce ($25/mo). HubSpot CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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HubSpot CRM vs Salesforce: Quick Pricing Facts

FeatureHubSpot CRMSalesforce
Starting Price$9/mo$25/mo
Number of Plans44
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to Salesforce's $25/mo. Both are CRM tools with 8 combined pricing plans and 61 features compared. At comparable tiers, the monthly price difference is $91.

HubSpot CRM stands out with a free plan for getting started. HubSpot CRM uses freemium pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try it free
Salesforce
Salesforce
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Enterprise
$175/monthCheapest
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Enterprise
$3300/month
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited

Swipe to compare plans →

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $16/mo lower ($9/mo vs $25/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose HubSpot CRM if:

  • •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $16/mo compared to Salesforce at $25/mo
  • •You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
  • •You want more features built-in—HubSpot CRM offers 3 additional features across its plans

Choose Salesforce if:

  • •Salesforce's 4-tier per-seat structure gives clearer cost visibility for budget planning
  • •Salesforce keeps its feature set lean, which means faster onboarding and less complexity
  • •You need a CRM tool that scales with your team — Salesforce's tier progression supports that

HubSpot CRM is the more affordable choice [1], starting at $9/mo compared to Salesforce's $25/mo. For a 50-person team on paid plans, this translates to HubSpot CRM saving approximately $800/month. HubSpot CRM offers 4 pricing tiers compared to Salesforce's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, HubSpot CRM provides 32 total features versus 29 for Salesforce, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, HubSpot CRM offers the better cost-to-value ratio. Consider Salesforce only if its unique capabilities directly address a gap HubSpot CRM cannot fill.

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Frequently Asked Questions: HubSpot CRM vs Salesforce

Which is cheaper, HubSpot CRM or Salesforce?
As of March 2026, HubSpot CRM starts at a lower price point. HubSpot CRM starts at $9/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does HubSpot CRM have vs Salesforce?
HubSpot CRM offers 4 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does HubSpot CRM or Salesforce offer a free plan?
HubSpot CRM offers a free plan, while Salesforce does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for HubSpot CRM or Salesforce?
Both HubSpot CRM and Salesforce offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
What pricing models do HubSpot CRM and Salesforce use?
HubSpot CRM uses a freemium pricing model, while Salesforce uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. HubSpot CRM Official Pricing— Vendor pricing page
  2. Salesforce Official Pricing— Vendor pricing page

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