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ActiveCampaign vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $785/mo cheaper than HubSpot CRM ($800/mo). HubSpot CRM offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try ActiveCampaign freeAffiliateTry HubSpot CRM freePrice updated 3d agoPrice updated today
Best Value

HubSpot CRM - HubSpot wins on ecosystem and free tier; ActiveCampaign wins if you need more powerful automation at lower cost than HubSpot's paid tiers.

ActiveCampaign vs HubSpot CRM: Quick Pricing Facts

FeatureActiveCampaignHubSpot CRM
Starting Price$15/mo$800/mo
Number of Plans72
Free TierNoYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to HubSpot CRM's $800/mo. Both are CRM tools with 9 combined pricing plans and 110 features compared.

HubSpot CRM stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
HubSpot CRM
HubSpot CRM
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Start with Free
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Professional
$800/month
Start with Professional
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

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HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

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What Reviewers Say

Our Pick

HubSpot CRM

HubSpot wins on ecosystem and free tier; ActiveCampaign wins if you need more powerful automation at lower cost than HubSpot's paid tiers.

Based on pricing data only. Review the full comparison below for your specific needs.

Try HubSpot CRM freeFree plan available

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need more powerful marketing automation at lower cost than HubSpot's paid plans
  • •Your team runs complex email sequences and automation workflows without HubSpot's premium price
  • •ActiveCampaign delivers enterprise-quality automation starting at $15/month

Choose HubSpot CRM if:

  • •You want a free CRM with a wide ecosystem of sales, marketing, and support tools
  • •HubSpot's free CRM is genuinely strong and scales into advanced features on paid plans
  • •You need CRM that integrates natively with HubSpot's content, ads, and support tools

ActiveCampaign and HubSpot are the two most commonly compared marketing automation CRMs. HubSpot's free plan is one of the best free CRMs available. ActiveCampaign's automation is more powerful at equivalent price points. HubSpot's ecosystem (CMS, ads, service hub) is broader. ActiveCampaign delivers better automation for the price. The choice depends on whether automation depth or ecosystem breadth matters more.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs HubSpot CRM

Which is cheaper, ActiveCampaign or HubSpot CRM?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while HubSpot CRM starts at $800/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs HubSpot CRM?
ActiveCampaign offers 7 pricing plans, while HubSpot CRM offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or HubSpot CRM offer a free plan?
HubSpot CRM offers a free plan, while ActiveCampaign does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and HubSpot CRM use?
ActiveCampaign uses a usage-based pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and HubSpot CRM compare for CRM?
Both ActiveCampaign and HubSpot CRM are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while HubSpot CRM offers 2 plans starting at $800/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. HubSpot CRM Official Pricing- Vendor pricing page

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