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ActiveCampaign vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). HubSpot CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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ActiveCampaign vs HubSpot CRM: Quick Pricing Facts

FeatureActiveCampaignHubSpot CRM
Starting Price$15/mo$9/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 11 combined pricing plans and 142 features compared. At comparable tiers, the monthly price difference is $70.

HubSpot CRM stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
$3300/month
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $6/mo lower ($9/mo vs $15/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 78 additional features across its plans
  • •You need predictable billing — ActiveCampaign's usage-based model avoids surprise overages

Choose HubSpot CRM if:

  • •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $6/mo compared to ActiveCampaign at $15/mo
  • •You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
  • •HubSpot CRM's freemium pricing lets you match exact team size without tier gaps

HubSpot CRM is the more affordable choice [1], starting at $9/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to HubSpot CRM saving approximately $300/month. HubSpot CRM offers 4 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, HubSpot CRM provides 32 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, HubSpot CRM delivers superior value. ActiveCampaign may justify its premium for specialized needs, but most organizations will find HubSpot CRM the smarter financial choice.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs HubSpot CRM

Which is cheaper, ActiveCampaign or HubSpot CRM?
As of March 2026, HubSpot CRM starts at a lower price point. ActiveCampaign starts at $15/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs HubSpot CRM?
ActiveCampaign offers 7 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or HubSpot CRM offer a free plan?
HubSpot CRM offers a free plan, while ActiveCampaign does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for ActiveCampaign or HubSpot CRM?
Both ActiveCampaign and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
What pricing models do ActiveCampaign and HubSpot CRM use?
ActiveCampaign uses a usage-based pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. HubSpot CRM Official Pricing— Vendor pricing page

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