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CRM

Close vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Close and Kit. See all plans, features, and costs at a glance.

Bottom line: Kit starts at $33/mo, making it $16/mo cheaper than Close ($49/mo). Kit offers a free plan.

Last updated: June 1, 2026

Data compiled by Arthur Jacquemin
Updated June 1, 2026
Try Close freeAffiliateTry Kit freeAffiliateUpdated this monthUpdated this month
Best Value

Kit - Kit offers a free plan, starts at $16/mo lower ($33/mo vs $49/mo).

Close vs Kit: Quick Pricing Facts

FeatureCloseKit
Starting Price$49/mo$33/mo
Number of Plans33
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Kit is the more affordable option, starting at $33/mo compared to Close's $49/mo. Both are CRM tools with 6 combined pricing plans and 40 features compared.

Kit stands out with a free plan for getting started. Close uses per-seat pricing while Kit uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Close
Close
Try freeAffiliate
Kit
Kit
Try freeAffiliate
Tier 1
Essentials
$49/month
$35 / year
Includes
  • Unlimited contacts & leads
  • Multiple pipelines
  • Advanced lead & activity filters
  • Built-in forms, email, calling & SMS
  • Centralized inbox & task lists
Start with Essentials
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
Growth
$109/month
$99 / year
Includes
  • Chloe (AI sales agent)
  • Automated workflows
  • Power Dialer
  • AI Email Assistant
  • Custom Activities
Start with Growth
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
Scale
$149/month
$139 / year
Includes
  • Chloe (AI sales agent)
  • Role-based access & permissions
  • Lead visibility rules
  • Predictive Dialer
  • Unlimited call recording
Start with Scale
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro

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Try Close freeFrom $49/moTry Kit freeFree plan available
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Close

CRM built for inside sales teams with calling and email

View all Close plans

Kit

Email marketing and automation platform for creators

View all Kit plans

What Reviewers Say

Frequently Asked Questions: Close vs Kit

Which is cheaper, Close or Kit?
As of June 2026, Kit starts at a lower price point. Close starts at $49/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Close have vs Kit?
Close offers 3 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Close or Kit offer a free plan?
Kit offers a free plan, while Close does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for Close or Kit?
Both Close and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
What pricing models do Close and Kit use?
Close uses a per-seat pricing model, while Kit uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Close and Kit compare for CRM?
Both Close and Kit are CRM tools. Close offers 3 plans starting at $49/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Close Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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