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CRM

ActiveCampaign vs Wrike: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Wrike. See all plans, features, and costs at a glance.

Bottom line: Wrike starts at $10/mo, making it $5/mo cheaper than ActiveCampaign ($15/mo). Wrike offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try ActiveCampaign freeAffiliateTry Wrike freeAffiliatePrice updated 2d agoPrice updated 2d ago
Best Value

Wrike - Wrike offers a free plan, starts at $5/mo lower ($10/mo vs $15/mo).

ActiveCampaign vs Wrike: Quick Pricing Facts

FeatureActiveCampaignWrike
Starting Price$15/mo$10/mo
Number of Plans75
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Wrike is the more affordable option, starting at $10/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 12 combined pricing plans and 138 features compared.

Wrike stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Wrike uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Wrike
Wrike
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • Web, desktop, and mobile apps
  • Project & task management
  • Board view
  • Table view
  • Active task limitations apply
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Team
$10/monthCheapest
Includes
  • 2 to 15 users
  • AI Essentials
  • Shareable dashboard
  • Interactive Gantt charts
  • Custom fields and workflows
Start with Team
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Business
$25/monthCheapest
Includes
  • 5 to 200 users
  • AI Elite features
  • Templatize your work
  • Standard integration
  • Resource and capacity planning
  • Workflow customizations
Start with Business
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Pinnacle
Custom pricing
Includes
  • AI Elite features
  • Advanced resource and capacity planning
  • Budgeting (track financials)
  • Advanced reporting and BI
  • Single sign-on SSO
  • Advanced security and compliance
  • Wrike Datahub (10K records)
Start with Pinnacle
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Apex
Custom pricing
Includes
  • AI Elite features
  • Unlimited Whiteboards
  • Integrations and automations with Wrike Integrate
  • Bi-directional integrations with third-party solutions with Wrike Sync
  • Wrike Datahub (30M records)
Start with Apex
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Wrike

Enterprise work management with resource planning and Gantt charts

View all Wrike plans

Frequently Asked Questions: ActiveCampaign vs Wrike

Which is cheaper, ActiveCampaign or Wrike?
As of June 2026, Wrike starts at a lower price point. ActiveCampaign starts at $15/mo while Wrike starts at $10/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Wrike?
ActiveCampaign offers 7 pricing plans, while Wrike offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Wrike offer a free plan?
Wrike offers a free plan, while ActiveCampaign does not. If budget is a concern, Wrike lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Wrike offer custom enterprise pricing?
Wrike offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Wrike use?
ActiveCampaign uses a usage-based pricing model, while Wrike uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Wrike compare for CRM?
Both ActiveCampaign and Wrike are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Wrike offers 5 plans starting at $10/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Wrike Official Pricing- Vendor pricing page

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