Affinity vs Apollo.io: Pricing Comparison 2026
Side-by-side pricing comparison of Affinity and Apollo.io. See all plans, features, and costs at a glance.
Bottom line: Affinity starts at Custom pricing and Apollo.io starts at $49/mo. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Affinity vs Apollo.io: Quick Pricing Facts
| Feature | Affinity | Apollo.io |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Affinity and Apollo.io are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Affinity Try it free |  Apollo.io Try it freeAffiliate |
|---|---|---|
| Tier 1 | Essential $167 / year Includes
| Free $0/monthCheapest |
| Tier 2 | Scale $192 / year Includes
| Basic $49/monthCheapest |
| Tier 3 | AdvancedPopular $225 / year Includes
| Professional $79/monthCheapest |
| Tier 4 | Enterprise Custom pricing Includes
| Organization $119/monthCheapest |
Swipe to compare plans →
Apollo.io
Apollo.io offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apollo.io
Try Apollo.io freeWhich Should You Choose?
Choose Affinity if:
- •You want more features built-in—Affinity offers 20 additional features across its plans
- •Your team needs custom enterprise pricing—Affinity offers negotiated terms for large deployments
- •You prioritize Affinity's user experience and interface over price (both tools are similarly priced)
Choose Apollo.io if:
- •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
- •You prioritize Apollo.io's user experience and interface over price (both tools are similarly priced)
- •You prefer Apollo.io's per-seat model with its 4-tier structure
Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Affinity requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Affinity's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Affinity's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Apollo.io
Try Apollo.io freeFrequently Asked Questions: Affinity vs Apollo.io
How many pricing plans does Affinity have vs Apollo.io?
Does Affinity or Apollo.io offer a free plan?
Can I save money by paying annually for Affinity or Apollo.io?
What is the most popular Affinity plan?
Does Affinity or Apollo.io offer custom enterprise pricing?
How do Affinity and Apollo.io compare for CRM?
Sources
- Affinity Official Pricing— Vendor pricing page
- Apollo.io Official Pricing— Vendor pricing page
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