Affinity vs Apollo.io: Pricing Comparison 2026
Side-by-side pricing comparison of Affinity and Apollo.io. See all plans, features, and costs at a glance.
Bottom line: Affinity starts at Custom pricing and Apollo.io starts at $49/mo. Compare all 8 pricing tiers side by side.
Last updated: July 6, 2026
Apollo.io - Apollo.io wins for outbound sales teams; Affinity wins for investment professionals managing warm relationship networks.
Affinity vs Apollo.io: Quick Pricing Facts
| Feature | Affinity | Apollo.io |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Affinity and Apollo.io are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Affinity Try free |  Apollo.io Try freeAffiliate |
|---|---|---|
| Tier 1 | Essential $167 / year Includes
| Free $0/monthCheapest |
| Tier 2 | Scale $192 / year Includes
| Basic $49/monthCheapest |
| Tier 3 | AdvancedPopular $225 / year Includes
| Professional $79/monthCheapest |
| Tier 4 | Enterprise Custom pricing Includes
| Organization $119/monthCheapest |
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Apollo.io
Apollo.io wins for outbound sales teams; Affinity wins for investment professionals managing warm relationship networks.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Apollo.io freeFree plan availableWhich Should You Choose?
Choose Affinity if:
- •You manage relationship-based dealflow and need automatic network mapping
- •Your team sources deals through warm introductions and existing relationship networks
- •Affinity's relationship intelligence is unique for investment professionals
Choose Apollo.io if:
- •You need a B2B data platform with 275M+ contacts for outbound prospecting
- •Your sales team does cold outreach and needs verified contact data at scale
- •Apollo.io's email sequencing and contact discovery are built for outbound sales
Affinity and Apollo.io represent opposite ends of the relationship management spectrum. Affinity focuses on warm relationship intelligence and existing network leverage. Apollo.io focuses on finding and cold-contacting new prospects at scale. Investment firms and VC-backed companies should use Affinity. Sales development teams should use Apollo.io.
Frequently Asked Questions: Affinity vs Apollo.io
How many pricing plans does Affinity have vs Apollo.io?
Does Affinity or Apollo.io offer a free plan?
Can I save money by paying annually for Affinity or Apollo.io?
What is the most popular Affinity plan?
Does Affinity or Apollo.io offer custom enterprise pricing?
How do Affinity and Apollo.io compare for CRM?
Sources
- Affinity Official Pricing- Vendor pricing page
- Apollo.io Official Pricing- Vendor pricing page
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