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Affinity vs Close: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Close. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Close starts at $49/mo. Compare all 7 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Affinity freeTry Close freeAffiliatePrice updated todayPrice updated today
Best Value

Close - Close wins for high-velocity inside sales; Affinity wins for relationship-driven investment workflows.

Affinity vs Close: Quick Pricing Facts

FeatureAffinityClose
Starting PriceCustom pricing$49/mo
Number of Plans43
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Affinity and Close are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 7 pricing plans with 35 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Close
Close
Try freeAffiliate
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Essentials
$49/monthCheapest
$35 / year
Includes
  • Unlimited contacts & leads
  • Multiple pipelines
  • Advanced lead & activity filters
  • Built-in forms, email, calling & SMS
  • Centralized inbox & task lists
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
Growth
$109/monthCheapest
$99 / year
Includes
  • Chloe (AI sales agent)
  • Automated workflows
  • Power Dialer
  • AI Email Assistant
  • Custom Activities
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
Scale
$149/monthCheapest
$139 / year
Includes
  • Chloe (AI sales agent)
  • Role-based access & permissions
  • Lead visibility rules
  • Predictive Dialer
  • Unlimited call recording
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Close

CRM built for inside sales teams with calling and email

View all Close plans

What Reviewers Say

Our Pick

Close

Close wins for high-velocity inside sales; Affinity wins for relationship-driven investment workflows.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Close freeFrom $49/mo

Which Should You Choose?

Choose Affinity if:

  • You manage relationship-based dealflow in investment or partnership contexts
  • You need automatic relationship intelligence and network mapping
  • Affinity's specialized features are essential for investment professionals

Choose Close if:

  • Your team does high-volume outbound sales with calls, emails, and follow-ups
  • Close's built-in calling, SMS, and power dialing are designed for sales velocity
  • You need a CRM built for inside sales teams with high activity volume

Affinity and Close serve different sales motions. Affinity is for relationship-driven, warm-network-based dealflow. Close is for high-velocity outbound sales with heavy phone and email activity. Investment professionals should use Affinity. Inside sales teams should use Close.

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Frequently Asked Questions: Affinity vs Close

How many pricing plans does Affinity have vs Close?
Affinity offers 4 pricing plans, while Close offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Affinity or Close?
Both Affinity and Close offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
Does Affinity or Close offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Close lists all its pricing publicly.
How do Affinity and Close compare for CRM?
Both Affinity and Close are CRM tools. Affinity offers 4 plans starting at Custom pricing, while Close offers 3 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Close Official Pricing- Vendor pricing page

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