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Affinity vs Close: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Close. See all plans, features, and costs at a glance.

Bottom line: Close starts at $19/mo, making it $1981/mo cheaper than Affinity ($2000/mo). Neither offers a free plan.

Last updated: August 17, 2026

Data compiled by Arthur Jacquemin
Updated August 17, 2026
Try Affinity freeTry Close freeAffiliatePrice updated todayPrice updated today
Best Value

Close - Close wins for high-velocity inside sales; Affinity wins for relationship-driven investment workflows.

Affinity vs Close: Quick Pricing Facts

FeatureAffinityClose
Starting Price$2000/mo$19/mo
Number of Plans44
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Close is the more affordable option, starting at $19/mo compared to Affinity's $2000/mo. Both are CRM tools with 8 combined pricing plans and 57 features compared. At comparable tiers, the monthly price difference is $1891.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Close
Close
Try freeAffiliate
Tier 1
EssentialPopular
$2000/month
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Start with Essential
Solo
$19/monthCheapest
Includes
  • Use Chloe & AI features
  • 500 credits/month
  • Refreshes monthly (no rollover)
  • Additional credits available
  • Limited to 1 user
  • Limited to 10k leads
  • Workflows not included
Start with Solo
Tier 2
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
Start with Scale
Essentials
$49/monthCheapest
Includes
  • Use Chloe & AI features
  • Shared pool: 1,000 credits/user, up to 10,000/month
  • Refreshes monthly (no rollover)
  • Additional credits available
  • Unlimited contacts & leads
  • Team collaboration features
  • Built-in forms, email, calling & SMS
  • Centralized inbox & task list
  • Workflows not included
Start with Essentials
Tier 3
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Start with Advanced
GrowthPopular
$109/monthCheapest
Includes
  • Use Chloe & AI features
  • Shared pool: 1,500 credits/user, up to 15,000/month
  • Refreshes monthly (no rollover)
  • Additional credits available
  • Automated workflows
  • Use Chloe in Workflows
  • Power dialer
  • Custom activities
  • Send bulk email
Start with Growth
Tier 4
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
Start with Enterprise
Scale
$149/monthCheapest
Includes
  • Use Chloe & AI features
  • Shared pool: 2,000 credits/user, up to 20,000/month
  • Refreshes monthly (no rollover)
  • Additional credits available
  • Role-based access & permissions
  • Lead visibility rules
  • Predictive dialer
  • Unlimited call recording retention
  • Live call coaching
Start with Scale

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Close

CRM built for inside sales teams with calling and email

View all Close plans

What Reviewers Say

Our Pick

Close

Close wins for high-velocity inside sales; Affinity wins for relationship-driven investment workflows.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Close freeFrom $19/mo

Which Should You Choose?

Choose Affinity if:

  • •You manage relationship-based dealflow in investment or partnership contexts
  • •You need automatic relationship intelligence and network mapping
  • •Affinity's specialized features are essential for investment professionals

Choose Close if:

  • •Your team does high-volume outbound sales with calls, emails, and follow-ups
  • •Close's built-in calling, SMS, and power dialing are designed for sales velocity
  • •You need a CRM built for inside sales teams with high activity volume

Affinity and Close serve different sales motions. Affinity is for relationship-driven, warm-network-based dealflow. Close is for high-velocity outbound sales with heavy phone and email activity. Investment professionals should use Affinity. Inside sales teams should use Close.

Try Close freeFrom $19/mo
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Frequently Asked Questions: Affinity vs Close

Which is cheaper, Affinity or Close?
As of August 2026, Close starts at a lower price point. Affinity starts at $2000/mo while Close starts at $19/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Affinity have vs Close?
Affinity offers 4 pricing plans, while Close offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
What is the most popular Close plan?
The Growth plan is Close's most popular tier, priced at $109/mo. Key features include Use Chloe & AI features, Shared pool: 1,500 credits/user, up to 15,000/month, Refreshes monthly (no rollover).
Does Affinity or Close offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Close lists all its pricing publicly.
How do Affinity and Close compare for CRM?
Both Affinity and Close are CRM tools. Affinity offers 4 plans starting at $2000/mo, while Close offers 4 plans starting at $19/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Close Official Pricing- Vendor pricing page

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