Affinity vs Attio: Pricing Comparison 2026
Side-by-side pricing comparison of Affinity and Attio. See all plans, features, and costs at a glance.
Bottom line: Affinity starts at Custom pricing and Attio starts at $3629/mo. Compare all 8 pricing tiers side by side.
Last updated: June 8, 2026
Attio - Attio wins for general B2B sales teams; Affinity wins for investment professionals who need relationship intelligence.
Affinity vs Attio: Quick Pricing Facts
| Feature | Affinity | Attio |
|---|---|---|
| Starting Price | Custom pricing | $3629/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Affinity and Attio are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 32 features compared, so the best choice comes down to which features match your needs.
Attio stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Affinity Try free |  Attio Try free |
|---|---|---|
| Tier 1 | Essential $167 / year Includes
| 0 $0/monthCheapest Includes
|
| Tier 2 | Scale $192 / year Includes
| |
| Tier 3 | AdvancedPopular $225 / year Includes
| 69 $8669/monthCheapest Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Custom Custom pricing Includes
|
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Attio
Attio wins for general B2B sales teams; Affinity wins for investment professionals who need relationship intelligence.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Attio freeFree plan availableWhich Should You Choose?
Choose Affinity if:
- •You need automatic relationship intelligence that maps your team's network connections
- •Your work involves relationship-driven dealflow in VC, PE, or strategic partnerships
- •Affinity's interaction capture and network visualization are unique in the market
Choose Attio if:
- •You want a modern, flexible CRM with customizable data models and clean UI
- •Attio works well for startups and B2B sales teams that want a Notion-like CRM
- •You value Attio's flexibility over Affinity's investment-specific features
Affinity and Attio are both modern CRMs but with different strengths. Affinity excels at relationship intelligence for investment professionals. Attio is a flexible, modern CRM for any B2B team. Affinity's automatic relationship mapping is its key differentiator. Attio's customizability and clean design work for a wider range of use cases.
Frequently Asked Questions: Affinity vs Attio
How many pricing plans does Affinity have vs Attio?
Does Affinity or Attio offer a free plan?
Can I save money by paying annually for Affinity or Attio?
What is the most popular Affinity plan?
Does Affinity or Attio offer custom enterprise pricing?
How do Affinity and Attio compare for CRM?
Sources
- Affinity Official Pricing- Vendor pricing page
- Attio Official Pricing- Vendor pricing page
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