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Affinity vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Clay. See all plans, features, and costs at a glance.

Bottom line: Clay starts at $167/mo, making it $1833/mo cheaper than Affinity ($2000/mo). Clay offers a free plan.

Last updated: September 7, 2026

Data compiled by Arthur Jacquemin
Updated September 7, 2026
Try Affinity freeTry Clay freePrice updated todayPrice updated today
Best Value

Affinity - Affinity for relationship intelligence and warm networks; Clay for outbound prospecting with data enrichment.

Affinity vs Clay: Quick Pricing Facts

FeatureAffinityClay
Starting Price$2000/mo$167/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Clay is the more affordable option, starting at $167/mo compared to Affinity's $2000/mo. Both are CRM tools with 8 combined pricing plans and 45 features compared. At comparable tiers, the monthly price difference is $1554.

Clay stands out with a free plan for getting started. Affinity uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Clay
Tier 1
EssentialPopular
$2000/month
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Start with Essential
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
Start with Free
Tier 2
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
Start with Scale
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Reuse functions across workflows
  • Send emails via Clay or integrations Use Clay's email sequencer or a sequencing integration
Start with Launch
Tier 3
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Start with Advanced
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Unlimited ad audiences
  • Buy domains and emails for the Clay Sequencer
  • Get priority support
Start with Growth
Tier 4
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans
Our Pick

Affinity

Affinity for relationship intelligence and warm networks; Clay for outbound prospecting with data enrichment.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity freeFrom $2000/mo

Which Should You Choose?

Choose Affinity if:

  • •You need relationship intelligence that automatically tracks your team's existing network
  • •Your work involves warm introductions and relationship-driven dealflow
  • •Affinity's automatic interaction capture differentiates it from data enrichment tools

Choose Clay if:

  • •You need powerful data enrichment and research for outbound prospecting
  • •Clay's waterfall enrichment from 50+ data providers is unique for research-heavy teams
  • •You build highly personalized outbound campaigns with multi-source data

Affinity and Clay both deal with relationship data but from different angles. Affinity focuses on existing network intelligence - who knows whom and the strength of those connections. Clay focuses on enriching and researching prospects for outbound campaigns. VC and PE firms use Affinity. Outbound sales teams use Clay.

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Frequently Asked Questions: Affinity vs Clay

Which is cheaper, Affinity or Clay?
As of September 2026, Clay starts at a lower price point. Affinity starts at $2000/mo while Clay starts at $167/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Affinity have vs Clay?
Affinity offers 4 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Clay offer a free plan?
Clay offers a free plan, while Affinity does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync & enrich CRM, Auto-sync with data warehouse, Unlimited search, 250k Audience import.
Does Affinity or Clay offer custom enterprise pricing?
Yes, both Affinity and Clay offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Affinity and Clay use?
Affinity uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Clay Official Pricing- Vendor pricing page

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