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Affinity vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Clay. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Clay starts at $167/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Affinity freeTry Clay free

Affinity vs Clay: Quick Pricing Facts

FeatureAffinityClay
Starting PriceCustom pricing$167/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Affinity and Clay are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 41 features compared, so the best choice comes down to which features match your needs.

Clay stands out with a free plan for getting started. Affinity uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try it free
Clay
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Basic deal pipeline management
  • 40+ sources of data enrichment
Start with Essential
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
  • Deal velocity and conversion analytics
  • Mobile access to relationship insights
Start with Scale
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence
  • Scaled email communication and tracking
  • AI-powered alternative data research capabilities
  • Premium company and people data enrichment
Start with Advanced
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO authentication
  • Granular data access controls
  • Custom data governance frameworks
  • Full API access for tech stack integration
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

Swipe to compare plans →

Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans
Our Pick

Clay

Clay offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Clay

Try Clay free

Which Should You Choose?

Choose Affinity if:

  • •You prioritize Affinity's user experience and interface over price (both tools are similarly priced)
  • •You want Affinity's approach to incremental feature unlocking across its 4 pricing tiers
  • •Affinity's focused feature set keeps your team in control without tool bloat

Choose Clay if:

  • •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
  • •You want more features built-in—Clay offers 1 additional features across its plans
  • •You prioritize Clay's user experience and interface over price (both tools are similarly priced)

Clay offers a free plan [1], eliminating the cost barrier for evaluation, while Affinity requires paid subscription from the start. This gives Clay a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clay's free tier, upgrading to a paid plan at approximately $446/mo provides substantial additional functionality. Compare this pricing path against Affinity's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Clay's 4 tiers provide flexibility at different budgets, while Affinity's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clay is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Affinity vs Clay

How many pricing plans does Affinity have vs Clay?
Affinity offers 4 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Clay offer a free plan?
Clay offers a free plan, while Affinity does not. If budget is a concern, Clay lets you get started at no cost.
Can I save money by paying annually for Affinity or Clay?
Both Affinity and Clay offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence, Scaled email communication and tracking.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Affinity or Clay offer custom enterprise pricing?
Yes, both Affinity and Clay offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Affinity and Clay use?
Affinity uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.

Sources

  1. Affinity Official Pricing— Vendor pricing page
  2. Clay Official Pricing— Vendor pricing page

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