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Affinity vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Clay. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Clay starts at $167/mo. Compare all 8 pricing tiers side by side.

Last updated: June 8, 2026

Data compiled by Arthur Jacquemin
Updated June 8, 2026
Try Affinity freeTry Clay freePrice updated yesterdayPrice updated yesterday
Best Value

Affinity - Affinity for relationship intelligence and warm networks; Clay for outbound prospecting with data enrichment.

Affinity vs Clay: Quick Pricing Facts

FeatureAffinityClay
Starting PriceCustom pricing$167/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Affinity and Clay are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 42 features compared, so the best choice comes down to which features match your needs.

Clay stands out with a free plan for getting started. Affinity uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Clay
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Start with Essential
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
Start with Scale
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
Start with Advanced
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Unlimited ad audiences
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans
Our Pick

Affinity

Affinity for relationship intelligence and warm networks; Clay for outbound prospecting with data enrichment.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity free

Which Should You Choose?

Choose Affinity if:

  • •You need relationship intelligence that automatically tracks your team's existing network
  • •Your work involves warm introductions and relationship-driven dealflow
  • •Affinity's automatic interaction capture differentiates it from data enrichment tools

Choose Clay if:

  • •You need powerful data enrichment and research for outbound prospecting
  • •Clay's waterfall enrichment from 50+ data providers is unique for research-heavy teams
  • •You build highly personalized outbound campaigns with multi-source data

Affinity and Clay both deal with relationship data but from different angles. Affinity focuses on existing network intelligence - who knows whom and the strength of those connections. Clay focuses on enriching and researching prospects for outbound campaigns. VC and PE firms use Affinity. Outbound sales teams use Clay.

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Frequently Asked Questions: Affinity vs Clay

How many pricing plans does Affinity have vs Clay?
Affinity offers 4 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Clay offer a free plan?
Clay offers a free plan, while Affinity does not. If budget is a concern, Clay lets you get started at no cost.
Can I save money by paying annually for Affinity or Clay?
Both Affinity and Clay offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Affinity or Clay offer custom enterprise pricing?
Yes, both Affinity and Clay offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Affinity and Clay use?
Affinity uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Clay Official Pricing- Vendor pricing page

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