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CRM

Affinity vs HighLevel: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and HighLevel. See all plans, features, and costs at a glance.

Bottom line: HighLevel starts at $97/mo, making it $1903/mo cheaper than Affinity ($2000/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Affinity freeTry HighLevel freeAffiliatePrice updated todayPrice updated today
Best Value

HighLevel - HighLevel provides up to 17% annual savings, starts at $1903/mo lower ($97/mo vs $2000/mo).

Affinity vs HighLevel: Quick Pricing Facts

FeatureAffinityHighLevel
Starting Price$2000/mo$97/mo
Number of Plans44
Free TierNoNo
Pricing Modelper-seatflat
Annual DiscountN/AUp to 17%

HighLevel is the more affordable option, starting at $97/mo compared to Affinity's $2000/mo. Both are CRM tools with 8 combined pricing plans and 41 features compared. At comparable tiers, the monthly price difference is $1703.

Affinity uses per-seat pricing while HighLevel uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
HighLevel
HighLevel
Try freeAffiliate
Tier 1
EssentialPopular
$2000/month
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Start with Essential
Starter
$97/monthCheapest
$970 / year(save $194)
Includes
  • 3 sub-accounts
  • Unlimited contacts
  • Unlimited users
  • All core features
  • 24/7 support
Start with Starter
Tier 2
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
Start with Scale
UnlimitedPopular
$297/monthCheapest
$2970 / year(save $594)
Includes
  • Unlimited sub-accounts
  • Everything in Starter
  • Rebill phone & email (no markup)
  • Basic API access
Start with Unlimited
Tier 3
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Start with Advanced
Agency Pro
$497/monthCheapest
$4970 / year(save $994)
Includes
  • SaaS mode
  • Automated sub-account creation
  • Rebill phone & email with markup
  • Advanced API access
Start with Agency Pro
Tier 4
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Dedicated support
  • Custom development
  • White-label mobile app
  • HIPAA compliance
Start with Enterprise

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

HighLevel

All-in-one CRM and marketing platform built for agencies, with white-label sub-accounts, funnels, and automation.

View all HighLevel plans

Frequently Asked Questions: Affinity vs HighLevel

Which is cheaper, Affinity or HighLevel?
As of August 2026, HighLevel starts at a lower price point. Affinity starts at $2000/mo while HighLevel starts at $97/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Affinity have vs HighLevel?
Affinity offers 4 pricing plans, while HighLevel offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Affinity or HighLevel?
HighLevel offers up to 17% off on the Starter plan with annual billing. Affinity does not currently advertise annual discounts.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
What is the most popular HighLevel plan?
The Unlimited plan is HighLevel's most popular tier, priced at $297/mo. Key features include Unlimited sub-accounts, Everything in Starter, Rebill phone & email (no markup).
Does Affinity or HighLevel offer custom enterprise pricing?
Yes, both Affinity and HighLevel offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Affinity and HighLevel use?
Affinity uses a per-seat pricing model, while HighLevel uses flat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. HighLevel Official Pricing- Vendor pricing page

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