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Affinity vs Keap: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Keap. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Keap starts at $299/mo. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Affinity freeTry Keap freePrice updated 11d agoPrice updated 14d ago
Best Value

Affinity - Affinity for investment professionals; Keap for small businesses needing CRM with marketing automation and billing.

Affinity vs Keap: Quick Pricing Facts

FeatureAffinityKeap
Starting PriceCustom pricing$299/mo
Number of Plans41
Free TierNoNo
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Affinity and Keap are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 5 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.

Affinity uses per-seat pricing while Keap uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Keap
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Start with Essential
Need more than 50,000 contacts?
$299/monthCheapest
Start with Need more than 50,000 contacts?
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
Start with Scale
-
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
Start with Advanced
-
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
Start with Enterprise
-

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Keap

CRM and marketing automation for small businesses

View all Keap plans
Our Pick

Affinity

Affinity for investment professionals; Keap for small businesses needing CRM with marketing automation and billing.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity free

Which Should You Choose?

Choose Affinity if:

  • •You manage relationship-based dealflow in investment or strategic contexts
  • •You need automatic relationship intelligence beyond small business marketing automation
  • •Affinity's specialized features are essential for investment workflows

Choose Keap if:

  • •You run a small business and need CRM, marketing automation, and payment collection
  • •Keap includes invoicing and billing alongside marketing automation
  • •You want a single tool for client management, email marketing, and payments

Affinity and Keap serve different markets. Affinity is for investment professionals. Keap is for small businesses running marketing automation with billing. These don't compete.

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Frequently Asked Questions: Affinity vs Keap

How many pricing plans does Affinity have vs Keap?
Affinity offers 4 pricing plans, while Keap offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Affinity or Keap?
Both Affinity and Keap offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
Does Affinity or Keap offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Keap lists all its pricing publicly.
What pricing models do Affinity and Keap use?
Affinity uses a per-seat pricing model, while Keap uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Affinity and Keap compare for CRM?
Both Affinity and Keap are CRM tools. Affinity offers 4 plans starting at Custom pricing, while Keap offers 1 plan starting at $299/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Keap Official Pricing- Vendor pricing page

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