Affinity vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of Affinity and Keap. See all plans, features, and costs at a glance.
Bottom line: Keap starts at $299/mo, making it $1701/mo cheaper than Affinity ($2000/mo). Neither offers a free plan.
Last updated: August 31, 2026
Affinity - Affinity for investment professionals; Keap for small businesses needing CRM with marketing automation and billing.
Affinity vs Keap: Quick Pricing Facts
| Feature | Affinity | Keap |
|---|---|---|
| Starting Price | $2000/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | No | No |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Keap is the more affordable option, starting at $299/mo compared to Affinity's $2000/mo. Both are CRM tools with 5 combined pricing plans and 23 features compared.
Affinity uses per-seat pricing while Keap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Affinity Try free |  Keap Try free |
|---|---|---|
| Tier 1 | EssentialPopular $2000/month Includes
| Need more than 50,000 contacts? $299/monthCheapest |
| Tier 2 | ScalePopular $2300/monthCheapest Includes
| - |
| Tier 3 | AdvancedPopular $2700/monthCheapest Includes
| - |
| Tier 4 | EnterprisePopular Custom pricing Includes
| - |
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Affinity
Affinity for investment professionals; Keap for small businesses needing CRM with marketing automation and billing.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Affinity freeFrom $2000/moWhich Should You Choose?
Choose Affinity if:
- •You manage relationship-based dealflow in investment or strategic contexts
- •You need automatic relationship intelligence beyond small business marketing automation
- •Affinity's specialized features are essential for investment workflows
Choose Keap if:
- •You run a small business and need CRM, marketing automation, and payment collection
- •Keap includes invoicing and billing alongside marketing automation
- •You want a single tool for client management, email marketing, and payments
Affinity and Keap serve different markets. Affinity is for investment professionals. Keap is for small businesses running marketing automation with billing. These don't compete.
Frequently Asked Questions: Affinity vs Keap
Which is cheaper, Affinity or Keap?
How many pricing plans does Affinity have vs Keap?
What is the most popular Affinity plan?
Does Affinity or Keap offer custom enterprise pricing?
What pricing models do Affinity and Keap use?
How do Affinity and Keap compare for CRM?
Sources
- Affinity Official Pricing- Vendor pricing page
- Keap Official Pricing- Vendor pricing page
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