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ActiveCampaign vs Close: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Close. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $34/mo cheaper than Close ($49/mo). Neither offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try ActiveCampaign freeAffiliateTry Close freeAffiliatePrice updated 4d agoUpdated this month
Best Value

Close - Close wins for inside sales teams with high call volume; ActiveCampaign wins for teams that need marketing automation.

ActiveCampaign vs Close: Quick Pricing Facts

FeatureActiveCampaignClose
Starting Price$15/mo$49/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Close's $49/mo. Both are CRM tools with 10 combined pricing plans and 125 features compared.

ActiveCampaign uses usage-based pricing while Close uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Close
Close
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Essentials
$49/monthCheapest
$35 / year
Includes
  • Unlimited contacts & leads
  • Multiple pipelines
  • Advanced lead & activity filters
  • Built-in forms, email, calling & SMS
  • Centralized inbox & task lists
Start with Essentials
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Growth
$109/month
$99 / year
Includes
  • Chloe (AI sales agent)
  • Automated workflows
  • Power Dialer
  • AI Email Assistant
  • Custom Activities
Start with Growth
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Scale
$149/month
$139 / year
Includes
  • Chloe (AI sales agent)
  • Role-based access & permissions
  • Lead visibility rules
  • Predictive Dialer
  • Unlimited call recording
Start with Scale
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

← Swipe to compare plans →

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Try ActiveCampaign freeFrom $15/moTry Close freeFrom $49/mo
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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Close

CRM built for inside sales teams with calling and email

View all Close plans

What Reviewers Say

Our Pick

Close

Close wins for inside sales teams with high call volume; ActiveCampaign wins for teams that need marketing automation.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Close freeFrom $49/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need strong marketing automation with email campaigns and lead scoring
  • •Your team runs complex nurture sequences alongside pipeline management
  • •ActiveCampaign's automation builder is more advanced than Close's

Choose Close if:

  • •Your team does high-volume outbound sales with calls, emails, and follow-ups
  • •Close's built-in calling, SMS, and email sequences are designed for sales velocity
  • •You need a CRM built specifically for inside sales teams with high call volume

ActiveCampaign is a marketing automation platform. Close is a sales CRM built for inside sales teams that rely on phone and email outreach. Close has built-in calling, voicemail drops, and power dialing that ActiveCampaign lacks. For outbound sales teams, Close wins. For teams that need marketing automation alongside CRM, ActiveCampaign wins.

Try ActiveCampaign freeFrom $15/moTry Close freeFrom $49/mo
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Frequently Asked Questions: ActiveCampaign vs Close

Which is cheaper, ActiveCampaign or Close?
As of June 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Close starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Close?
ActiveCampaign offers 7 pricing plans, while Close offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for ActiveCampaign or Close?
Both ActiveCampaign and Close offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Close use?
ActiveCampaign uses a usage-based pricing model, while Close uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Close compare for CRM?
Both ActiveCampaign and Close are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Close offers 3 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Close Official Pricing- Vendor pricing page

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