Apptivo vs Insightly: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Insightly. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $9/mo cheaper than Insightly ($29/mo). Neither offers a free plan.
Last updated: March 16, 2026
Apptivo vs Insightly: Quick Pricing Facts
| Feature | Apptivo | Insightly |
|---|---|---|
| Starting Price | $20/mo | $29/mo |
| Number of Plans | 4 | 2 |
| Free Tier | No | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | Up to 20% | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Insightly's $29/mo. Both are CRM tools with 6 combined pricing plans and 13 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try it free |  Insightly Try it free |
|---|---|---|
| Tier 1 | Plus $29/month | |
| Tier 2 | AI Copilot $49/month | |
| Tier 3 | Ultimate $50/monthCheapest $480 / year(save $120) Includes
| — |
| Tier 4 | — |
Swipe to compare plans →
Apptivo
Apptivo provides up to 20% annual savings, starts at $9/mo lower ($20/mo vs $29/mo), offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apptivo
Try Apptivo freeWhich Should You Choose?
Choose Apptivo if:
- •You want lower per-user costs—Apptivo starts at $20/mo, saving $9/mo compared to Insightly at $29/mo
- •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Apptivo offers 13 additional features across its plans
Choose Insightly if:
- •You need predictable billing — Insightly's per-seat model avoids surprise overages
- •Insightly's feature bundling aligns with how CRM teams actually work day-to-day
- •Insightly better aligns with CRM-specific workflows and team collaboration patterns
Apptivo is the more affordable choice [1], starting at $20/mo compared to Insightly's $29/mo. For a 50-person team on paid plans, this translates to Apptivo saving approximately $450/month. Apptivo offers 4 pricing tiers compared to Insightly's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, Apptivo provides 13 total features versus 0 for Insightly, offering a richer feature set depending on your specific needs. The pricing math favors Apptivo for most team sizes. Insightly becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Apptivo vs Insightly
Which is cheaper, Apptivo or Insightly?
How many pricing plans does Apptivo have vs Insightly?
Can I save money by paying annually for Apptivo or Insightly?
What is the most popular Apptivo plan?
Does Apptivo or Insightly offer custom enterprise pricing?
How do Apptivo and Insightly compare for CRM?
Sources
- Apptivo Official Pricing— Vendor pricing page
- Insightly Official Pricing— Vendor pricing page
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