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Clay vs HighLevel: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and HighLevel. See all plans, features, and costs at a glance.

Bottom line: HighLevel starts at $97/mo, making it $70/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Clay freeTry HighLevel freeAffiliatePrice updated todayPrice updated today
Best Value

Clay - Clay offers a free plan.

Clay vs HighLevel: Quick Pricing Facts

FeatureClayHighLevel
Starting Price$167/mo$97/mo
Number of Plans44
Free TierYesNo
Pricing Modelusage-basedflat
Annual DiscountN/AUp to 17%

HighLevel is the more affordable option, starting at $97/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 40 features compared. At comparable tiers, the monthly price difference is $149.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while HighLevel uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
HighLevel
HighLevel
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Starter
$97/month
$970 / year(save $194)
Includes
  • 3 sub-accounts
  • Unlimited contacts
  • Unlimited users
  • All core features
  • 24/7 support
Start with Starter
Tier 2
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
UnlimitedPopular
$297/month
$2970 / year(save $594)
Includes
  • Unlimited sub-accounts
  • Everything in Starter
  • Rebill phone & email (no markup)
  • Basic API access
Start with Unlimited
Tier 3
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Unlimited ad audiences
  • Get priority support
Start with Growth
Agency Pro
$497/month
$4970 / year(save $994)
Includes
  • SaaS mode
  • Automated sub-account creation
  • Rebill phone & email with markup
  • Advanced API access
Start with Agency Pro
Tier 4
Enterprise
Custom pricing
Includes
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Dedicated support
  • Custom development
  • White-label mobile app
  • HIPAA compliance
Start with Enterprise

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Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

HighLevel

All-in-one CRM and marketing platform built for agencies, with white-label sub-accounts, funnels, and automation.

View all HighLevel plans

Frequently Asked Questions: Clay vs HighLevel

Which is cheaper, Clay or HighLevel?
As of August 2026, HighLevel starts at a lower price point. Clay starts at $167/mo while HighLevel starts at $97/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs HighLevel?
Clay offers 4 pricing plans, while HighLevel offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or HighLevel offer a free plan?
Clay offers a free plan, while HighLevel does not. If budget is a concern, Clay lets you get started at no cost.
Can I save money by paying annually for Clay or HighLevel?
HighLevel offers up to 17% off on the Starter plan with annual billing. Clay does not currently advertise annual discounts.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync & enrich CRM, Auto-sync with data warehouse, Unlimited search, 250k Audience import.
What is the most popular HighLevel plan?
The Unlimited plan is HighLevel's most popular tier, priced at $297/mo. Key features include Unlimited sub-accounts, Everything in Starter, Rebill phone & email (no markup).
Does Clay or HighLevel offer custom enterprise pricing?
Yes, both Clay and HighLevel offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. HighLevel Official Pricing- Vendor pricing page

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