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Clay vs Keap: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Keap. See all plans, features, and costs at a glance.

Bottom line: Clay starts at $167/mo, making it $132/mo cheaper than Keap ($299/mo). Clay offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Clay freeTry Keap freePrice updated 6d ago
Best Value

Clay - Clay offers a free plan, starts at $132/mo lower ($167/mo vs $299/mo), offers 4 tiers vs 1.

Clay vs Keap: Quick Pricing Facts

FeatureClayKeap
Starting Price$167/mo$299/mo
Number of Plans41
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Clay is the more affordable option, starting at $167/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 22 features compared.

Clay stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Keap
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Need more than 50,000 contacts?
$299/month
Start with Need more than 50,000 contacts?
Tier 2
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
-
Tier 3
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Unlimited ad audiences
  • Get priority support
Start with Growth
-
Tier 4
Enterprise
Custom pricing
Includes
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
-

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Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Keap

CRM and marketing automation for small businesses

View all Keap plans

Frequently Asked Questions: Clay vs Keap

Which is cheaper, Clay or Keap?
As of August 2026, Clay starts at a lower price point. Clay starts at $167/mo while Keap starts at $299/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Keap?
Clay offers 4 pricing plans, while Keap offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Keap offer a free plan?
Clay offers a free plan, while Keap does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync & enrich CRM, Auto-sync with data warehouse, Unlimited search, 250k Audience import.
Does Clay or Keap offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Keap lists all its pricing publicly.
How do Clay and Keap compare for CRM?
Both Clay and Keap are CRM tools. Clay offers 4 plans starting at $167/mo, while Keap offers 1 plan starting at $299/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. Keap Official Pricing- Vendor pricing page

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