Clay vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of Clay and Keap. See all plans, features, and costs at a glance.
Bottom line: Clay starts at $167/mo, making it $132/mo cheaper than Keap ($299/mo). Clay offers a free plan.
Last updated: March 16, 2026
Clay vs Keap: Quick Pricing Facts
| Feature | Clay | Keap |
|---|---|---|
| Starting Price | $167/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Clay is the more affordable option, starting at $167/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 21 features compared.
Clay stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Clay Try it free |  Keap Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Need more than 50,000 contacts? $299/month |
| Tier 2 | Launch $167/monthCheapest Includes
| — |
| Tier 3 | GrowthPopular $446/monthCheapest Includes
| — |
| Tier 4 | Enterprise Custom pricing Includes
| — |
Swipe to compare plans →
Clay
Clay offers a free plan, starts at $132/mo lower ($167/mo vs $299/mo), offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Clay
Try Clay freeWhich Should You Choose?
Choose Clay if:
- •You want lower per-user costs—Clay starts at $167/mo, saving $132/mo compared to Keap at $299/mo
- •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Clay offers 21 additional features across its plans
Choose Keap if:
- •You prefer Keap's usage-based model with its single-tier structure
- •Keap's feature bundling aligns with how CRM teams actually work day-to-day
- •Keap better aligns with CRM-specific workflows and team collaboration patterns
Clay is the more affordable choice [1], starting at $167/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to Clay saving approximately $6600/month. Clay offers 4 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. Across all tiers, Clay provides 21 total features versus 0 for Keap, offering a richer feature set depending on your specific needs. The pricing math favors Clay for most team sizes. Keap becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Clay vs Keap
Which is cheaper, Clay or Keap?
How many pricing plans does Clay have vs Keap?
Does Clay or Keap offer a free plan?
What is the most popular Clay plan?
Does Clay or Keap offer custom enterprise pricing?
How do Clay and Keap compare for CRM?
Sources
- Clay Official Pricing— Vendor pricing page
- Keap Official Pricing— Vendor pricing page
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