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Clay vs SugarCRM: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and SugarCRM. See all plans, features, and costs at a glance.

Bottom line: SugarCRM starts at $59/mo, making it $108/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Clay freeTry SugarCRM free

Clay vs SugarCRM: Quick Pricing Facts

FeatureClaySugarCRM
Starting Price$167/mo$59/mo
Number of Plans43
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

SugarCRM is the more affordable option, starting at $59/mo compared to Clay's $167/mo. Both are CRM tools with 7 combined pricing plans and 48 features compared. At comparable tiers, the monthly price difference is $361.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while SugarCRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
SugarCRM
SugarCRM
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Standard
$59/month
Includes
  • Accounts & contact management
  • Lead & opportunity management
  • Quote management
  • Activity management
  • Pipeline management
  • Business process management
  • Reporting & analytics
  • Mobility
  • Basic support
  • *Mail & calendar integration
Start with Standard
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
AdvancedPopular
$85/monthCheapest
Includes
  • Mail & calendar integration
  • Case management
  • Bug tracking
  • Standard support
  • *Intelligent lead prioritization
  • *Revenue Intelligence
  • *Generative AI
  • *Sentiment analysis
  • *Chat & chatbot
Start with Advanced
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Premier
$135/monthCheapest
Includes
  • Geo mapping
  • Enhanced forecasting
  • 2x file managed storage
  • 2x data managed storage
  • Enhanced support
  • News feeds
  • Smart guides
  • LinkedIn connector
Start with Premier
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
—

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

SugarCRM

Enterprise CRM with AI predictions and advanced automation

View all SugarCRM plans
Our Pick

Clay

Clay offers a free plan, offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Clay

Try Clay free

Which Should You Choose?

Choose Clay if:

  • •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments

Choose SugarCRM if:

  • •You want lower per-user costs—SugarCRM starts at $59/mo, saving $108/mo compared to Clay at $167/mo
  • •You want more features built-in—SugarCRM offers 6 additional features across its plans
  • •You want SugarCRM's approach to incremental feature unlocking across its 3 pricing tiers

Clay offers a free plan [1], eliminating the cost barrier for evaluation, while SugarCRM requires paid subscription from the start. This gives Clay a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clay's free tier, upgrading to a paid plan at approximately $446/mo provides substantial additional functionality. Compare this pricing path against SugarCRM's tiering starting at $59/mo to assess total cost of ownership over 12 months. Clay's 4 tiers provide flexibility at different budgets, while SugarCRM's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clay is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Clay vs SugarCRM

Which is cheaper, Clay or SugarCRM?
As of March 2026, SugarCRM starts at a lower price point. Clay starts at $167/mo while SugarCRM starts at $59/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs SugarCRM?
Clay offers 4 pricing plans, while SugarCRM offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or SugarCRM offer a free plan?
Clay offers a free plan, while SugarCRM does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular SugarCRM plan?
The Advanced plan is SugarCRM's most popular tier, priced at $85/mo. Key features include Mail & calendar integration, Case management, Bug tracking.
Does Clay or SugarCRM offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. SugarCRM lists all its pricing publicly.
What pricing models do Clay and SugarCRM use?
Clay uses a usage-based pricing model, while SugarCRM uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. Clay Official Pricing— Vendor pricing page
  2. SugarCRM Official Pricing— Vendor pricing page

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