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HubSpot CRM vs Keap: Pricing Comparison 2026

Side-by-side pricing comparison of HubSpot CRM and Keap. See all plans, features, and costs at a glance.

Bottom line: Keap starts at $299/mo, making it $501/mo cheaper than HubSpot CRM ($800/mo). HubSpot CRM offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try HubSpot CRM freeTry Keap freePrice updated 11d agoUpdated this month
Best Value

HubSpot CRM - HubSpot CRM offers a free plan, offers 2 tiers vs 1.

HubSpot CRM vs Keap: Quick Pricing Facts

FeatureHubSpot CRMKeap
Starting Price$800/mo$299/mo
Number of Plans21
Free TierYesNo
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Keap is the more affordable option, starting at $299/mo compared to HubSpot CRM's $800/mo. Both are CRM tools with 3 combined pricing plans and 0 features compared.

HubSpot CRM stands out with a free plan for getting started. HubSpot CRM uses freemium pricing while Keap uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try free
Keap
Tier 1
Free
$0/monthCheapest
Start with Free
Need more than 50,000 contacts?
$299/month
Start with Need more than 50,000 contacts?
Tier 2
Professional
$800/monthCheapest
Start with Professional
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HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

Keap

CRM and marketing automation for small businesses

View all Keap plans

What Reviewers Say

Frequently Asked Questions: HubSpot CRM vs Keap

Which is cheaper, HubSpot CRM or Keap?
As of July 2026, Keap starts at a lower price point. HubSpot CRM starts at $800/mo while Keap starts at $299/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does HubSpot CRM have vs Keap?
HubSpot CRM offers 2 pricing plans, while Keap offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does HubSpot CRM or Keap offer a free plan?
HubSpot CRM offers a free plan, while Keap does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
What pricing models do HubSpot CRM and Keap use?
HubSpot CRM uses a freemium pricing model, while Keap uses usage-based pricing. The right model depends on your team size and usage patterns.
How do HubSpot CRM and Keap compare for CRM?
Both HubSpot CRM and Keap are CRM tools. HubSpot CRM offers 2 plans starting at $800/mo, while Keap offers 1 plan starting at $299/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. HubSpot CRM Official Pricing- Vendor pricing page
  2. Keap Official Pricing- Vendor pricing page

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