HubSpot CRM vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of HubSpot CRM and Keap. See all plans, features, and costs at a glance.
Bottom line: HubSpot CRM starts at $9/mo, making it $290/mo cheaper than Keap ($299/mo). HubSpot CRM offers a free plan.
Last updated: March 16, 2026
HubSpot CRM vs Keap: Quick Pricing Facts
| Feature | HubSpot CRM | Keap |
|---|---|---|
| Starting Price | $9/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | Yes | No |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
HubSpot CRM is the more affordable option, starting at $9/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 32 features compared.
HubSpot CRM stands out with a free plan for getting started. HubSpot CRM uses freemium pricing while Keap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  HubSpot CRM Try it free |  Keap Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Need more than 50,000 contacts? $299/month |
| Tier 2 | StarterPopular $9/monthCheapest $9 / year Includes
| — |
| Tier 3 | ProfessionalPopular $792/monthCheapest $792 / year Includes
| — |
| Tier 4 | Enterprise $3300/monthCheapest $3300 / year Includes
| — |
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What Reviewers Say
HubSpot CRM
HubSpot CRM offers a free plan, starts at $290/mo lower ($9/mo vs $299/mo), offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: HubSpot CRM
Try HubSpot CRM freeWhich Should You Choose?
Choose HubSpot CRM if:
- •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $290/mo compared to Keap at $299/mo
- •You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—HubSpot CRM offers 32 additional features across its plans
Choose Keap if:
- •You prefer Keap's usage-based model with its single-tier structure
- •Keap keeps its feature set lean, which means faster onboarding and less complexity
- •You need a CRM tool that scales with your team — Keap's tier progression supports that
HubSpot CRM is the more affordable choice [1], starting at $9/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to HubSpot CRM saving approximately $14500/month. HubSpot CRM offers 4 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. Across all tiers, HubSpot CRM provides 32 total features versus 0 for Keap, offering a richer feature set depending on your specific needs. The pricing math favors HubSpot CRM for most team sizes. Keap becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: HubSpot CRM vs Keap
Which is cheaper, HubSpot CRM or Keap?
How many pricing plans does HubSpot CRM have vs Keap?
Does HubSpot CRM or Keap offer a free plan?
Can I save money by paying annually for HubSpot CRM or Keap?
What is the most popular HubSpot CRM plan?
What pricing models do HubSpot CRM and Keap use?
How do HubSpot CRM and Keap compare for CRM?
Sources
- HubSpot CRM Official Pricing— Vendor pricing page
- Keap Official Pricing— Vendor pricing page
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