HubSpot CRM vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of HubSpot CRM and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: HubSpot CRM starts at $9/mo and Mailchimp starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
HubSpot CRM vs Mailchimp: Quick Pricing Facts
| Feature | HubSpot CRM | Mailchimp |
|---|---|---|
| Starting Price | $9/mo | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | Yes | No |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
HubSpot CRM and Mailchimp are both priced at $9/mo, making them equally accessible CRM tools. Together they offer 5 pricing plans with 32 features compared, so the best choice comes down to which features match your needs.
HubSpot CRM stands out with a free plan for getting started. HubSpot CRM uses freemium pricing while Mailchimp uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  HubSpot CRM Try it free |  Mailchimp Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Meilleure offre Custom pricing |
| Tier 2 | StarterPopular $9/monthCheapest $9 / year Includes
| — |
| Tier 3 | ProfessionalPopular $792/monthCheapest $792 / year Includes
| — |
| Tier 4 | Enterprise $3300/monthCheapest $3300 / year Includes
| — |
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What Reviewers Say
HubSpot CRM
HubSpot CRM offers a free plan, offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: HubSpot CRM
Try HubSpot CRM freeWhich Should You Choose?
Choose HubSpot CRM if:
- •You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—HubSpot CRM offers 32 additional features across its plans
Choose Mailchimp if:
- •Your team needs custom enterprise pricing—Mailchimp offers negotiated terms for large deployments
- •You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
- •Mailchimp's usage-based pricing lets you match exact team size without tier gaps
HubSpot CRM offers a free plan [1], eliminating the cost barrier for evaluation, while Mailchimp requires paid subscription from the start. This gives HubSpot CRM a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow HubSpot CRM's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Mailchimp's tiering starting at Custom pricing to assess total cost of ownership over 12 months. HubSpot CRM's 4 tiers provide flexibility at different budgets, while Mailchimp's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, HubSpot CRM is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: HubSpot CRM vs Mailchimp
How many pricing plans does HubSpot CRM have vs Mailchimp?
Does HubSpot CRM or Mailchimp offer a free plan?
Can I save money by paying annually for HubSpot CRM or Mailchimp?
What is the most popular HubSpot CRM plan?
Does HubSpot CRM or Mailchimp offer custom enterprise pricing?
What pricing models do HubSpot CRM and Mailchimp use?
How do HubSpot CRM and Mailchimp compare for CRM?
Sources
- HubSpot CRM Official Pricing— Vendor pricing page
- Mailchimp Official Pricing— Vendor pricing page
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