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HubSpot CRM vs SugarCRM: Pricing Comparison 2026

Side-by-side pricing comparison of HubSpot CRM and SugarCRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $50/mo cheaper than SugarCRM ($59/mo). HubSpot CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

HubSpot CRM vs SugarCRM: Quick Pricing Facts

FeatureHubSpot CRMSugarCRM
Starting Price$9/mo$59/mo
Number of Plans43
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to SugarCRM's $59/mo. Both are CRM tools with 7 combined pricing plans and 59 features compared. At comparable tiers, the monthly price difference is $76.

HubSpot CRM stands out with a free plan for getting started. HubSpot CRM uses freemium pricing while SugarCRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try it free
SugarCRM
SugarCRM
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Standard
$59/month
Includes
  • Accounts & contact management
  • Lead & opportunity management
  • Quote management
  • Activity management
  • Pipeline management
  • Business process management
  • Reporting & analytics
  • Mobility
  • Basic support
  • *Mail & calendar integration
Start with Standard
Tier 2
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
AdvancedPopular
$85/month
Includes
  • Mail & calendar integration
  • Case management
  • Bug tracking
  • Standard support
  • *Intelligent lead prioritization
  • *Revenue Intelligence
  • *Generative AI
  • *Sentiment analysis
  • *Chat & chatbot
Start with Advanced
Tier 3
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Premier
$135/monthCheapest
Includes
  • Geo mapping
  • Enhanced forecasting
  • 2x file managed storage
  • 2x data managed storage
  • Enhanced support
  • News feeds
  • Smart guides
  • LinkedIn connector
Start with Premier
Tier 4
Enterprise
$3300/monthCheapest
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

SugarCRM

Enterprise CRM with AI predictions and advanced automation

View all SugarCRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $50/mo lower ($9/mo vs $59/mo), offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose HubSpot CRM if:

  • You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $50/mo compared to SugarCRM at $59/mo
  • You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—HubSpot CRM offers 5 additional features across its plans

Choose SugarCRM if:

  • SugarCRM's per-seat pricing lets you match exact team size without tier gaps
  • You value SugarCRM's specific feature progression from free to advanced tier levels
  • SugarCRM's approach to CRM reflects how modern teams actually use these tools

HubSpot CRM is the more affordable choice [1], starting at $9/mo compared to SugarCRM's $59/mo. For a 50-person team on paid plans, this translates to HubSpot CRM saving approximately $2500/month. HubSpot CRM offers 4 pricing tiers compared to SugarCRM's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, HubSpot CRM provides 32 total features versus 27 for SugarCRM, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, HubSpot CRM offers the better cost-to-value ratio. Consider SugarCRM only if its unique capabilities directly address a gap HubSpot CRM cannot fill.

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Frequently Asked Questions: HubSpot CRM vs SugarCRM

Which is cheaper, HubSpot CRM or SugarCRM?
As of March 2026, HubSpot CRM starts at a lower price point. HubSpot CRM starts at $9/mo while SugarCRM starts at $59/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does HubSpot CRM have vs SugarCRM?
HubSpot CRM offers 4 pricing plans, while SugarCRM offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does HubSpot CRM or SugarCRM offer a free plan?
HubSpot CRM offers a free plan, while SugarCRM does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for HubSpot CRM or SugarCRM?
Both HubSpot CRM and SugarCRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
What is the most popular SugarCRM plan?
The Advanced plan is SugarCRM's most popular tier, priced at $85/mo. Key features include Mail & calendar integration, Case management, Bug tracking.
What pricing models do HubSpot CRM and SugarCRM use?
HubSpot CRM uses a freemium pricing model, while SugarCRM uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. HubSpot CRM Official PricingVendor pricing page
  2. SugarCRM Official PricingVendor pricing page

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