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ActiveCampaign vs Affinity: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Affinity. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Affinity starts at Custom pricing. Compare all 11 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Affinity freePrice updated 11d agoPrice updated 11d ago
Best Value

Affinity - Affinity wins for investment professionals; ActiveCampaign wins for SMBs that need marketing automation alongside CRM.

ActiveCampaign vs Affinity: Quick Pricing Facts

FeatureActiveCampaignAffinity
Starting Price$15/moCustom pricing
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign and Affinity are both priced at $15/mo, making them equally accessible CRM tools. Together they offer 11 pricing plans with 130 features compared, so the best choice comes down to which features match your needs.

ActiveCampaign uses usage-based pricing while Affinity uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Affinity
Affinity
Try free
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Start with Essential
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
Start with Scale
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
Start with Advanced
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans
Our Pick

Affinity

Affinity wins for investment professionals; ActiveCampaign wins for SMBs that need marketing automation alongside CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation tightly integrated with your CRM pipeline
  • •Your team runs email campaigns, automation sequences, and lead scoring together
  • •You need a complete marketing and sales platform starting at $15/month

Choose Affinity if:

  • •You manage relationship-based dealflow - VC, private equity, or investment banking
  • •You need relationship intelligence that automatically maps your network connections
  • •Affinity's data enrichment and relationship insights are essential for deal sourcing

ActiveCampaign CRM is a marketing-automation-first CRM suited for businesses that run automated campaigns. Affinity is a relationship intelligence CRM built specifically for investment professionals. Affinity automatically captures interactions and maps relationship networks - features ActiveCampaign doesn't offer. ActiveCampaign wins for SMBs with email marketing needs. Affinity wins for VCs and deal-oriented firms.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Affinity

How many pricing plans does ActiveCampaign have vs Affinity?
ActiveCampaign offers 7 pricing plans, while Affinity offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for ActiveCampaign or Affinity?
Both ActiveCampaign and Affinity offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
Does ActiveCampaign or Affinity offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Affinity use?
ActiveCampaign uses a usage-based pricing model, while Affinity uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Affinity compare for CRM?
Both ActiveCampaign and Affinity are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Affinity offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Affinity Official Pricing- Vendor pricing page

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