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ActiveCampaign vs Affinity: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Affinity. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $1985/mo cheaper than Affinity ($2000/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try ActiveCampaign freeAffiliateTry Affinity freePrice updated 3d agoPrice updated 3d ago
Best Value

Affinity - Affinity wins for investment professionals; ActiveCampaign wins for SMBs that need marketing automation alongside CRM.

ActiveCampaign vs Affinity: Quick Pricing Facts

FeatureActiveCampaignAffinity
Starting Price$15/mo$2000/mo
Number of Plans104
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Affinity's $2000/mo. Both are CRM tools with 14 combined pricing plans and 207 features compared. At comparable tiers, the monthly price difference is $1921.

ActiveCampaign uses usage-based pricing while Affinity uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Affinity
Affinity
Try free
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
EssentialPopular
$2000/month
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Start with Essential
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
Start with Scale
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Start with Advanced
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-
Tier 8
Enterprise
$284/monthCheapest
Includes
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
Start with Enterprise
-
Tier 9
ProPopular
$142/monthCheapest
Includes
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
Start with Pro
-
Tier 10
Plus
$112/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
Start with Plus
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans
Our Pick

Affinity

Affinity wins for investment professionals; ActiveCampaign wins for SMBs that need marketing automation alongside CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity freeFrom $2000/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation tightly integrated with your CRM pipeline
  • •Your team runs email campaigns, automation sequences, and lead scoring together
  • •You need a complete marketing and sales platform starting at $15/month

Choose Affinity if:

  • •You manage relationship-based dealflow - VC, private equity, or investment banking
  • •You need relationship intelligence that automatically maps your network connections
  • •Affinity's data enrichment and relationship insights are essential for deal sourcing

ActiveCampaign CRM is a marketing-automation-first CRM suited for businesses that run automated campaigns. Affinity is a relationship intelligence CRM built specifically for investment professionals. Affinity automatically captures interactions and maps relationship networks - features ActiveCampaign doesn't offer. ActiveCampaign wins for SMBs with email marketing needs. Affinity wins for VCs and deal-oriented firms.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Affinity

Which is cheaper, ActiveCampaign or Affinity?
As of August 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Affinity starts at $2000/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Affinity?
ActiveCampaign offers 10 pricing plans, while Affinity offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
Does ActiveCampaign or Affinity offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Affinity use?
ActiveCampaign uses a usage-based pricing model, while Affinity uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Affinity compare for CRM?
Both ActiveCampaign and Affinity are CRM tools. ActiveCampaign offers 10 plans starting at $15/mo, while Affinity offers 4 plans starting at $2000/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Affinity Official Pricing- Vendor pricing page

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