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ActiveCampaign vs Agile CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Agile CRM. See all plans, features, and costs at a glance.

Bottom line: Agile CRM starts at $8.99/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). Agile CRM offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Agile CRM freePrice updated 12d agoUpdated this month
Best Value

ActiveCampaign - ActiveCampaign wins on marketing automation power; Agile CRM wins for teams that need a free basic CRM.

ActiveCampaign vs Agile CRM: Quick Pricing Facts

FeatureActiveCampaignAgile CRM
Starting Price$15/mo$8.99/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Agile CRM is the more affordable option, starting at $8.99/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 11 combined pricing plans and 138 features compared. At comparable tiers, the monthly price difference is $49.010000000000005.

Agile CRM stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Agile CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Agile CRM
Agile CRM
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • For 10 users
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Starter
$9/monthCheapest
$1 / year
Includes
  • 1,000 Contacts & Companies
  • Custom Data Fields
  • Lead Scoring
  • Unlimited Deals, Tasks & Documents
  • Appointment Scheduling
  • Email Tracking
  • 2-Way Email Integration
  • Campaign Workflows: 1
  • API Calls/Day: 500
Start with Starter
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
RegularPopular
$30/monthCheapest
$2 / year
Includes
  • 10,000 Contacts & Companies
  • Custom Data Fields
  • Lead Scoring
  • Unlimited Deals, Tasks & Documents
  • Appointment Scheduling
  • Email Tracking
  • 2-Way Email Integration
  • Campaign Workflows: 5
  • API Calls/Day: 5000
Start with Regular
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
$48/month
$4 / year
Includes
  • Unlimited Contacts & Companies
  • Custom Data Fields
  • Lead Scoring
  • Unlimited Deals, Tasks & Documents
  • Appointment Scheduling
  • Email Tracking
  • 2-Way Email Integration
  • Campaign Workflows: Unlimited
  • API Calls/Day: 25000
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

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Agile CRM

All-in-one CRM with sales, marketing, and service automation

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Our Pick

ActiveCampaign

ActiveCampaign wins on marketing automation power; Agile CRM wins for teams that need a free basic CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need robust marketing automation with advanced email sequencing and lead scoring
  • •Your team runs complex multi-step automation workflows beyond basic drip emails
  • •ActiveCampaign's automation builder is significantly more powerful than Agile CRM's

Choose Agile CRM if:

  • •You want a free all-in-one CRM with sales, marketing, and service features
  • •Agile CRM's free plan for up to 10 users covers basic CRM at no cost
  • •Your budget is very tight and you need CRM features without paying

ActiveCampaign CRM starts at $15/month and leads on marketing automation. Agile CRM has a free plan for up to 10 users that covers basic sales, marketing, and helpdesk features. For teams with marketing automation as the core need, ActiveCampaign wins. For budget-constrained teams that need basic CRM at no cost, Agile CRM's free plan is compelling.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Agile CRM

Which is cheaper, ActiveCampaign or Agile CRM?
As of July 2026, Agile CRM starts at a lower price point. ActiveCampaign starts at $15/mo while Agile CRM starts at $8.99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Agile CRM?
ActiveCampaign offers 7 pricing plans, while Agile CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Agile CRM offer a free plan?
Agile CRM offers a free plan, while ActiveCampaign does not. If budget is a concern, Agile CRM lets you get started at no cost.
Can I save money by paying annually for ActiveCampaign or Agile CRM?
Both ActiveCampaign and Agile CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Agile CRM plan?
The Regular plan is Agile CRM's most popular tier, priced at $29.99/mo. Key features include 10,000 Contacts & Companies, Custom Data Fields, Lead Scoring.
What pricing models do ActiveCampaign and Agile CRM use?
ActiveCampaign uses a usage-based pricing model, while Agile CRM uses freemium pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Agile CRM Official Pricing- Vendor pricing page

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