Skip to main content
CompareTiers
Compare Now
CRM

ActiveCampaign vs Agile CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Agile CRM. See all plans, features, and costs at a glance.

Bottom line: Agile CRM starts at $8.99/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). Agile CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Agile CRM free

ActiveCampaign vs Agile CRM: Quick Pricing Facts

FeatureActiveCampaignAgile CRM
Starting Price$15/mo$8.99/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Agile CRM is the more affordable option, starting at $8.99/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 11 combined pricing plans and 138 features compared. At comparable tiers, the monthly price difference is $49.010000000000005.

Agile CRM stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Agile CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Agile CRM
Agile CRM
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • For 10 users
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Starter
$9/monthCheapest
$1 / year
Includes
  • 1,000 Contacts & Companies
  • Custom Data Fields
  • Lead Scoring
  • Unlimited Deals, Tasks & Documents
  • Appointment Scheduling
  • Email Tracking
  • 2-Way Email Integration
  • Campaign Workflows: 1
  • API Calls/Day: 500
Start with Starter
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
RegularPopular
$30/monthCheapest
$2 / year
Includes
  • 10,000 Contacts & Companies
  • Custom Data Fields
  • Lead Scoring
  • Unlimited Deals, Tasks & Documents
  • Appointment Scheduling
  • Email Tracking
  • 2-Way Email Integration
  • Campaign Workflows: 5
  • API Calls/Day: 5000
Start with Regular
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
$48/month
$4 / year
Includes
  • Unlimited Contacts & Companies
  • Custom Data Fields
  • Lead Scoring
  • Unlimited Deals, Tasks & Documents
  • Appointment Scheduling
  • Email Tracking
  • 2-Way Email Integration
  • Campaign Workflows: Unlimited
  • API Calls/Day: 25000
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Agile CRM

All-in-one CRM with sales, marketing, and service automation

View all Agile CRM plans
Our Pick

Agile CRM

Agile CRM offers a free plan, starts at $6.01/mo lower ($8.99/mo vs $15/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Agile CRM

Try Agile CRM free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 82 additional features across its plans
  • •You prefer ActiveCampaign's usage-based model with its 7-tier structure

Choose Agile CRM if:

  • •You want lower per-user costs—Agile CRM starts at $8.99/mo, saving $6.01/mo compared to ActiveCampaign at $15/mo
  • •You need a free plan with For 10 users—Agile CRM offers no-cost access with no credit card required
  • •You want Agile CRM's approach to incremental feature unlocking across its 4 pricing tiers

Agile CRM is the more affordable choice [1], starting at $8.99/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to Agile CRM saving approximately $301/month. Agile CRM offers 4 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, Agile CRM provides 28 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. The pricing math favors Agile CRM for most team sizes. ActiveCampaign becomes worth the premium only when its differentiating features are central to your workflow.

Best choice: ActiveCampaign

Try ActiveCampaign free
ShareShare

Frequently Asked Questions: ActiveCampaign vs Agile CRM

Which is cheaper, ActiveCampaign or Agile CRM?
As of March 2026, Agile CRM starts at a lower price point. ActiveCampaign starts at $15/mo while Agile CRM starts at $8.99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Agile CRM?
ActiveCampaign offers 7 pricing plans, while Agile CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Agile CRM offer a free plan?
Agile CRM offers a free plan, while ActiveCampaign does not. If budget is a concern, Agile CRM lets you get started at no cost.
Can I save money by paying annually for ActiveCampaign or Agile CRM?
Both ActiveCampaign and Agile CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Agile CRM plan?
The Regular plan is Agile CRM's most popular tier, priced at $29.99/mo. Key features include 10,000 Contacts & Companies, Custom Data Fields, Lead Scoring.
What pricing models do ActiveCampaign and Agile CRM use?
ActiveCampaign uses a usage-based pricing model, while Agile CRM uses freemium pricing. The right model depends on your team size and usage patterns.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Agile CRM Official Pricing— Vendor pricing page

Related Articles

Enterprise vs Startup SaaS Pricing: Why 10–50x Cost Difference? (2026)

Why enterprise SaaS costs 10–50x more than startup alternatives. Pricing structure, TCO, support, customization, and compliance explained.

Best CRM Software Pricing Compared (2026)

Compare CRM pricing from HubSpot ($0-3,200/mo), Salesforce ($165-660/user/mo), and Pipedrive ($14/user/mo). Find the cheapest CRM for your team size.

Track Price Changes

Get notified when pricing changes for these tools.

See all ActiveCampaign alternativesSee all Agile CRM alternativesCRMCompare more tools