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ActiveCampaign vs Attio: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Attio. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $3614/mo cheaper than Attio ($3629/mo). Attio offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Attio free

ActiveCampaign vs Attio: Quick Pricing Facts

FeatureActiveCampaignAttio
Starting Price$15/mo$3629/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Attio's $3629/mo. Both are CRM tools with 11 combined pricing plans and 122 features compared.

Attio stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Attio uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Attio
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
0
$0/monthCheapest
Includes
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats
Start with 0
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
29
$3629/month
Includes
  • Private lists
  • Enhanced email sending
  • No seat limits
Start with 29
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
69
$8669/month
Includes
  • Call Intelligence & sequences
  • Advanced permissions
  • Priority support
Start with 69
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Custom
Custom pricing
Includes
  • Unlimited objects
  • Unlimited teams
  • Advanced security & admin
Start with Custom
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Attio

Next-gen CRM with custom objects and real-time data syncing

View all Attio plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $3614/mo lower ($15/mo vs $3629/mo), offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $3614/mo compared to Attio at $3629/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 98 additional features across its plans

Choose Attio if:

  • •You need a free plan with Real-time contact syncing, Automatic data enrichment—Attio offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Attio offers negotiated terms for large deployments
  • •You prefer Attio's per-seat model with its 4-tier structure

Attio offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Attio a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Attio's free tier, upgrading to a paid plan at approximately $3629/mo provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Attio's 4 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Attio is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Attio

Which is cheaper, ActiveCampaign or Attio?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Attio starts at $3629/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Attio?
ActiveCampaign offers 7 pricing plans, while Attio offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Attio offer a free plan?
Attio offers a free plan, while ActiveCampaign does not. If budget is a concern, Attio lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Attio offer custom enterprise pricing?
Attio offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Attio use?
ActiveCampaign uses a usage-based pricing model, while Attio uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Attio compare for CRM?
Both ActiveCampaign and Attio are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Attio offers 4 plans starting at $3629/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Attio Official Pricing— Vendor pricing page

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