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ActiveCampaign vs Attio: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Attio. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $4420/mo cheaper than Attio ($4435/mo). Attio offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try ActiveCampaign freeAffiliateTry Attio freePrice updated 3d agoPrice updated 3d ago
Best Value

ActiveCampaign - ActiveCampaign wins for marketing automation; Attio wins for teams that need a flexible, modern CRM without automation complexity.

ActiveCampaign vs Attio: Quick Pricing Facts

FeatureActiveCampaignAttio
Starting Price$15/mo$4435/mo
Number of Plans104
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Attio's $4435/mo. Both are CRM tools with 14 combined pricing plans and 196 features compared.

Attio stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Attio uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Attio
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
0
$0/monthCheapest
Includes
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats
Start with 0
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
35
$4435/month
Includes
  • Private lists
  • Enhanced email sending
  • Up to 10 seats
Start with 35
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
79
$9979/month
Includes
  • Call Intelligence & sequences
  • Permission controls
  • Advanced reporting
Start with 79
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Custom
Custom pricing
Includes
  • Unlimited objects
  • Unlimited teams
  • Security and admin controls
Start with Custom
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-
Tier 8
Enterprise
$284/monthCheapest
Includes
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
Start with Enterprise
-
Tier 9
ProPopular
$142/monthCheapest
Includes
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
Start with Pro
-
Tier 10
Plus
$112/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
Start with Plus
-

← Swipe to compare plans →

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Attio

Next-gen CRM with custom objects and real-time data syncing

View all Attio plans
Our Pick

ActiveCampaign

ActiveCampaign wins for marketing automation; Attio wins for teams that need a flexible, modern CRM without automation complexity.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation with email campaigns and lead scoring alongside CRM
  • •Your team runs automated nurture sequences and needs deep email marketing features
  • •ActiveCampaign's automation builder is more mature than Attio's

Choose Attio if:

  • •You want a modern, data-driven CRM with flexible views and real-time collaboration
  • •Attio's customizable data model and clean interface work well for modern B2B teams
  • •You value Attio's flexibility and ability to adapt to any sales workflow

ActiveCampaign is a marketing automation platform with CRM features. Attio is a modern, flexible CRM. ActiveCampaign wins for teams with marketing automation as the core need. Attio wins for sales teams that want a clean, highly customizable CRM without marketing automation overhead.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Attio

Which is cheaper, ActiveCampaign or Attio?
As of August 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Attio starts at $4435/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Attio?
ActiveCampaign offers 10 pricing plans, while Attio offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Attio offer a free plan?
Attio offers a free plan, while ActiveCampaign does not. If budget is a concern, Attio lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Attio offer custom enterprise pricing?
Attio offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Attio use?
ActiveCampaign uses a usage-based pricing model, while Attio uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Attio compare for CRM?
Both ActiveCampaign and Attio are CRM tools. ActiveCampaign offers 10 plans starting at $15/mo, while Attio offers 4 plans starting at $4435/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Attio Official Pricing- Vendor pricing page

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