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ActiveCampaign vs Freshsales: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Freshsales. See all plans, features, and costs at a glance.

Bottom line: Freshsales starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Freshsales freePrice updated 12d agoPrice updated 12d ago
Best Value

Freshsales - Freshsales wins for sales-first teams needing built-in calling; ActiveCampaign wins for teams with marketing automation as the priority.

ActiveCampaign vs Freshsales: Quick Pricing Facts

FeatureActiveCampaignFreshsales
Starting Price$15/mo$9/mo
Number of Plans72
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Freshsales is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 9 combined pricing plans and 129 features compared.

ActiveCampaign uses usage-based pricing while Freshsales uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Freshsales
Freshsales
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Includes
$9/monthCheapest
Includes
  • Kanban View for Contacts, Accounts, and Deals
  • Contact Lifecycle Stages
  • Built-in Chat, Email, & Phone
  • Email Templates
  • Custom Fields
  • Basic Workflows
  • Contextual Collaboration with Slack
  • Product Catalog
  • Curated Reports
  • Freshworks Marketplace
  • 1 CPQ license
  • Mobile App
  • 24x5 Support
Start with Includes
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Everything in Pro, plus
$59/monthCheapest
Includes
  • Field-level Permissions
  • Custom Modules
  • Forecasting Insights by Freddy AI
  • Workflows for Custom Modules
  • Sandbox
  • Audit Logs
Start with Everything in Pro, plus
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try ActiveCampaign freeFrom $15/moTry Freshsales freeFrom $9/mo
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Answer 2 quick questions and we'll help you choose the right plan

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Freshsales

AI-powered CRM with built-in phone, email, and chat

View all Freshsales plans

What Reviewers Say

Our Pick

Freshsales

Freshsales wins for sales-first teams needing built-in calling; ActiveCampaign wins for teams with marketing automation as the priority.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Freshsales freeFrom $9/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need best-in-class marketing automation with advanced email sequencing
  • •Your team runs sophisticated nurture campaigns and needs automation-first CRM
  • •ActiveCampaign's automation workflows are more powerful than Freshsales'

Choose Freshsales if:

  • •You need a full-featured sales CRM with built-in phone, chat, and AI lead scoring
  • •Freshsales' built-in calling and Freddy AI features enhance sales productivity
  • •You want a sales-first CRM that integrates with Freshdesk and Freshservice

ActiveCampaign is a marketing automation platform with CRM. Freshsales is a sales-first CRM with built-in phone and AI features. ActiveCampaign wins on marketing automation depth. Freshsales wins for sales teams that need built-in calling and want the Freshworks ecosystem. Freshsales has a free plan; ActiveCampaign starts at $15/month.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Freshsales

Which is cheaper, ActiveCampaign or Freshsales?
As of July 2026, Freshsales starts at a lower price point. ActiveCampaign starts at $15/mo while Freshsales starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Freshsales?
ActiveCampaign offers 7 pricing plans, while Freshsales offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Freshsales use?
ActiveCampaign uses a usage-based pricing model, while Freshsales uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Freshsales compare for CRM?
Both ActiveCampaign and Freshsales are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Freshsales offers 2 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Freshsales Official Pricing- Vendor pricing page

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