ActiveCampaign vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Mailchimp starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
ActiveCampaign vs Mailchimp: Quick Pricing Facts
| Feature | ActiveCampaign | Mailchimp |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 7 | 1 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Mailchimp are both priced at $15/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Mailchimp Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/monthCheapest Includes
| Meilleure offre Custom pricing |
| Tier 2 | ProPopular $79/monthCheapest Includes
| — |
| Tier 3 | Plus $49/monthCheapest Includes
| — |
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Marketing automation and CRM platform for customer experience
View all ActiveCampaign plansWhat Reviewers Say
ActiveCampaign
ActiveCampaign offers 7 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: ActiveCampaign
Try ActiveCampaign freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 110 additional features across its plans
- •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)
Choose Mailchimp if:
- •Your team needs custom enterprise pricing—Mailchimp offers negotiated terms for large deployments
- •You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Mailchimp's usage-based model avoids surprise overages
ActiveCampaign and Mailchimp offer competitively positioned plans [1], with ActiveCampaign starting at $15/mo and Mailchimp at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. ActiveCampaign provides 7 pricing tiers versus Mailchimp's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, ActiveCampaign offers 110 total features across its tiers, while Mailchimp provides 0. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Mailchimp
How many pricing plans does ActiveCampaign have vs Mailchimp?
What is the most popular ActiveCampaign plan?
Does ActiveCampaign or Mailchimp offer custom enterprise pricing?
How do ActiveCampaign and Mailchimp compare for CRM?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Mailchimp Official Pricing— Vendor pricing page
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