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HubSpot CRM vs Twenty: Pricing Comparison 2026

Side-by-side pricing comparison of HubSpot CRM and Twenty. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo and Twenty starts at $9/mo. Compare all 6 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

HubSpot CRM vs Twenty: Quick Pricing Facts

FeatureHubSpot CRMTwenty
Starting Price$9/mo$9/mo
Number of Plans42
Free TierYesNo
Pricing Modelfreemiumopen-source
Annual DiscountN/AN/A

HubSpot CRM and Twenty are both priced at $9/mo, making them equally accessible CRM tools. Together they offer 6 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.

HubSpot CRM stands out with a free plan for getting started. HubSpot CRM uses freemium pricing while Twenty uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Pro
$9/month
Includes
  • Unlimited records*
  • Custom Objects & Fields
  • APIs & Webhooks
  • Email Integration
  • No credit-card required
Start with Pro
Tier 2
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Organization
$19/month
Includes
  • All of the Pro Plan
  • SAML / OIDC SSO
  • Priority support
Start with Organization
Tier 3
ProfessionalPopular
$792/monthCheapest
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Enterprise
$3300/monthCheapest
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

Twenty

Open-source CRM alternative to Salesforce

View all Twenty plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, offers 4 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose HubSpot CRM if:

  • You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—HubSpot CRM offers 24 additional features across its plans

Choose Twenty if:

  • You prioritize Twenty's user experience and interface over price (both tools are similarly priced)
  • You prefer Twenty's open-source model with its 2-tier structure
  • Twenty's focused feature set keeps your team in control without tool bloat

HubSpot CRM offers a free plan [1], eliminating the cost barrier for evaluation, while Twenty requires paid subscription from the start. This gives HubSpot CRM a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow HubSpot CRM's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Twenty's tiering starting at $9/mo to assess total cost of ownership over 12 months. HubSpot CRM's 4 tiers provide flexibility at different budgets, while Twenty's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, HubSpot CRM is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: HubSpot CRM vs Twenty

Which is cheaper, HubSpot CRM or Twenty?
As of March 2026, both HubSpot CRM and Twenty start at the same price of $9/mo. Compare their features at each tier to determine which offers better value for your needs.
How many pricing plans does HubSpot CRM have vs Twenty?
HubSpot CRM offers 4 pricing plans, while Twenty offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does HubSpot CRM or Twenty offer a free plan?
HubSpot CRM offers a free plan, while Twenty does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for HubSpot CRM or Twenty?
Both HubSpot CRM and Twenty offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
What pricing models do HubSpot CRM and Twenty use?
HubSpot CRM uses a freemium pricing model, while Twenty uses open-source pricing. The right model depends on your team size and usage patterns.
How do HubSpot CRM and Twenty compare for CRM?
Both HubSpot CRM and Twenty are CRM tools. HubSpot CRM offers 4 plans starting at $9/mo, while Twenty offers 2 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. HubSpot CRM Official PricingVendor pricing page
  2. Twenty Official PricingVendor pricing page

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